BlackBerry 10 is not even a year old–yet there have been massive moves to establish the young platform as a top contender across markets around the globe. With the initial launch of BB10, marketing was very specific, aimed directly at those would be “prosumers” the enterprising minds that give weight to communication over multimedia and the saturated app catalogs of fart apps and flashlights.
With the pending release of BlackBerry 10.2.1 the Canadian outfit is seeking to allow users direct installation of Android APKs assuring users that 90% of all the Android apps out there will work well on their shiny new BB10 devices: Instagram, Netflix, Hulu, SnapChat,Skype, and many more will work at near native speeds thanks to the very special unlocked performance from the engineers over at BlackBerry.
+Rumors are still swirling that Google Play will come to BlackBerry 1o devices and that BlackBerry will become another Android OEM in a sense (with their QNX operating system containerizing Android JellyBean 4.2.2). Currently I don’t believe a deal between Google and BlackBerry is in the works. I DO, however believe Google and BBRY are silent partners, in a much larger global application gambit.
QNX is a POSIX compliant real time OS, it’s more akin to the UNIX base like of iOS than the Linux base of Android; but still BlackBerry has been able to craft in an Android Runtime that functions remarkably well. In BlackBerry World there has been a disgruntled influx of Android apps. Skype, SoundCloud and many others are simply Android ports and users generally don’t see the difference between now that performance is much improved. But the REAL story is much larger and more profound than anyone takes the time to realize.
Let me send you back in time for a reality check:
Remember when a developer was able to get PlayBook emulating iOS applications unmodded much like our Android Runtime on BB10? Yes, the QNX platform can literally handle almost every coding language out there and run them symmetrically with very little lag. Blah blah why is this important? Because it means BlackBerry has no limitations to their app catalog, expect themselves. While there is not heavy demand, the tools exist for iOS apps to be ported to Android and BB10–and BlackBerry already supports direct Android ports.
The point I’m trying to make is: App ecosystems have silo-ed users into two camps iOS and Android but in short time companies are working to bring down those barriers. And BlackBerry is working more closely with these projects than they will ever publically admit. While BlackBerry invests in tooling, Microsoft invests hundreds of millions of apps only to not be properly supported once they are released. It’s a crooked setup for the Microsoft camp as their users will always be behind on app updates as they hit the major platforms before the minor ones.
It’s happening NOW. BlackBerry 10 represents the future. A unbiased universal operating system, app catalog and platform. Direct iOS ports are already showing up in BlackBerry World and they work even better than Android ports in my opinion. As pictured in the featured image you’ll see that MusicOm has ported their iOS title and it runs marvelously on BB10.
That is the real measure of BB1o its flexibility and resilience as it continues driving innovation for BlackBerry. Those who do not see what’s coming should lift their heads from their screens and wake up. If BlackBerry can narrowly invalidate Android in 1 year by creating a truly amazing hybridization–who knows what tomorrow may bring.