Amidst the iCloud hacking scandal, the iPhone 6 Bluetooth connectivity issue with cars, Apple pulling back its faulty software update which left phones unusable, the iPhone 6 Plus device bending under pressure, a rather nasty bug that exposed yet another major Apple security flaw with their HealthKit apps, and the U2 album that was invasively installed in everyone’s iCloud account without anyone’s permission, the BlackBerry Passport still managed to receive the most criticism and mockery from, what seems to be, an Apple/Android “zombified” media.
Dan Seifert, from the Verge, outrageously commented that, “The Passport device just doesn’t offer the tools I need to get my work done … the hub is a great idea executed poorly.” While Joanna Stern, from the Wall Street Journal stated, “BlackBerry is still years behind on everything else … its software and hardware have fallen so far behind Android and the iPhone.”
It’s excruciating for any intelligent person to comprehend why such statements would be made, considering the facts contradict their claims. BlackBerry 10 devices are award-winning designs. Their OS has been declared, by various media outlets as the best mobile OS currently in the world.
What’s been commonly reported to bloggers and reviewers is that the Passport was never designed for the average consumer to begin with. BlackBerry has been vocal about this and repeatedly announced that it was a device specifically crafted for the power professionals within the medical and enterprise industries but will be made available for “prosumers”. You would think that the impressive medical demonstrations of the Passports capabilities and features during the launch event would have been a glowing example of this, but no.
Molly Wood, of The New York Times, legitimately wrote that she found the lack of a “home” button annoying and that the performance of the device was a bit slow for her taste. Perhaps BlackBerry should have never considered giving the Passport to media outlets and tech bloggers for review, considering their inability to write objective reviews. Consider Pete Pachal of Mashable who believes the Passport is too bizarre to take seriously. That, my friends, is a subjective review. It is one person’s opinion. Objective reviews are written from many points of view and a good product review would have taken this approach. I wish I could have read a review from a user of the Passport whom the devices are intended for, instead of a soccer mom who’s clearly not the target audience.
Instead, I have been reading reviews that read like the following: A Formula One racecar given to a person who sells bicycles for a living and they subsequently wrote the following review. “This vehicle isn’t practical. I could never see the point of owning one. They are too fast. Too loud. Draw too much attention. Bikes are better for the environment anyway.” See how that works? I would have loved to see the Passport reviewed by a medical or enterprise professional.
The BlackBerry Passport is unlike any other mobile phone ever created. BlackBerry didn’t have tech bloggers in mind when designing the most innovative device the industry has seen in years.
My question to the many tech bloggers and tech enthusiasts who have already posted a review of the BlackBerry Passport: At what point did we become defendants and preachers of inanimate objects like mobile devices? When did the phone we carry dictate our social status and party affiliation? It’s a sad state of affairs in social America and the media is at the forefront of this empty parade of superficial and limited consciousness. It’s time to re-evaluate what connects us to one another.
The powers that be (I’m talking to you, marketing gurus) have done a superb job of dumbing us down through corporate branding and brilliant marketing campaigns. Most consumers believe that we need things, like status quo phones, to make us happy, accepted by society, and to live purposeful lives.
Is Apple responsible for creating this culture of superiority among mobile devices? No, they are not. We are. Consumers began the current culture the day we started believing everything we were told by companies who are only after our hard earned money. We can’t actually believe these businesses have our best interest at heart. This is something we need to keep in mind next time we come across arrogant, bias write-ups because their meaningless words fall in line with this nonsensical culture.
Despite BlackBerry’s history and current challenges, their best customer has always been the intelligent ones. In a sense, I almost enjoy that they are terrible marketers and presenters because for BlackBerry, it’s always about the product. No gimmicks, no smoke and mirrors, and no U2 playing after the presentations. Sometimes, I chuckle to myself because BlackBerry seems to be a company full of geeks and dorks that only know how to create smart, innovative products and services, and I’ve grown to appreciate that.
There’s something pure about what they do. I have no illusions that they are a business looking to financially grow like everyone else. Yet, it speaks volumes when the world seems to have forgotten what’s important when it comes to mobile communications and security, and BlackBerry has not.
While everyone chases the next big app, new watch, amazing glass or whatever else is popular in the rat race, BlackBerry remains true to their core values because they believe in what they do, even if no one else does. And it’s in that integrity I trust and take comfort in. The Passport device is a reflection of the future of mobility but the shortsighted and deceived masses fail to grasp the inevitable evolution taking hold within the world of mobile communications.
“Bloggers and critics are whining about Snapchat not being natively available on the Passport while the global infrastructure of the Internet of Things is being built by BlackBerry for the imperative industries our world relies on daily”
I don’t expect the market or its consumers to fully realize and understand where the future of mobility is headed or the vital role BlackBerry plays in it because the market is a “knee-jerk” reacting industry filled with willful ignorance and misinformation. However, we should expect fair, unbiased evaluations of its myriad products and services. Where has the integrity of writers gone? Analyzers need to immerse themselves with a product and/or service to consider its individual identity. They need to seek to explore the purpose of its design and features instead of artificially pitching it against their personal favorite product. Where’s their sense of adventure and wonder?
It’s grotesque to see some of the reviews regarding BlackBerry and their products and services published on the Internet. Blogging has become graffiti with punctuation and many of these so-called writers shouldn’t be allowed near a keyboard, let alone reviewing anything. It’s all become about link baiting and shock value. We live in the, “Oh no she didn’t!” culture and it’s disgusting. I truly feel for the BlackBerry community. We endure an incredible amount of criticism and immaturity from the larger mobile community for no logical reason.
But at the end of the day, Apple will be Apple, Google will be Google, Microsoft will be Microsoft, and you know what? BlackBerry will be BlackBerry. And we shouldn’t want that to ever change. Don’t allow the agenda driven media, superficial social culture, or the hack writers fool you into believing you’re inferior for using a unique device and service.
Simply appreciate the fact that there’s a company out there with integrity that creates things you love that you can proudly use with confidence and security. The Passport is a brilliant device and certainly one of a kind… just like the company that builds them.
Edited by Sharon Mamolo
Photograph of Jubei Raziel by Lilibeth Perez