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The BlackBerry Passport Versus The Media

By September 29, 2014Editorial

Amidst the iCloud hacking scandal, the iPhone 6 Bluetooth connectivity issue with cars, Apple pulling back its faulty software update which left phones unusable, the iPhone 6 Plus device bending under pressure, a rather nasty bug that exposed yet another major Apple security flaw with their HealthKit apps, and the U2 album that was invasively installed in everyone’s iCloud account without anyone’s permission, the BlackBerry Passport still managed to receive the most criticism and mockery from, what seems to be, an Apple/Android “zombified” media.

Dan Seifert, from the Verge, outrageously commented that, “The Passport device just doesn’t offer the tools I need to get my work done … the hub is a great idea executed poorly.” While Joanna Stern, from the Wall Street Journal stated, “BlackBerry is still years behind on everything else … its software and hardware have fallen so far behind Android and the iPhone.”

It’s excruciating for any intelligent person to comprehend why such statements would be made, considering the facts contradict their claims. BlackBerry 10 devices are award-winning designs. Their OS has been declared, by various media outlets as the best mobile OS currently in the world.

What’s been commonly reported to bloggers and reviewers is that the Passport was never designed for the average consumer to begin with. BlackBerry has been vocal about this and repeatedly announced that it was a device specifically crafted for the power professionals within the medical and enterprise industries but will be made available for “prosumers”. You would think that the impressive medical demonstrations of the Passports capabilities and features during the launch event would have been a glowing example of this, but no.

Molly Wood, of The New York Times, legitimately wrote that she found the lack of a “home” button annoying and that the performance of the device was a bit slow for her taste. Perhaps BlackBerry should have never considered giving the Passport to media outlets and tech bloggers for review, considering their inability to write objective reviews. Consider Pete Pachal of Mashable who believes the Passport is too bizarre to take seriously. That, my friends, is a subjective review. It is one person’s opinion. Objective reviews are written from many points of view and a good product review would have taken this approach. I wish I could have read a review from a user of the Passport whom the devices are intended for, instead of a soccer mom who’s clearly not the target audience.

Instead, I have been reading reviews that read like the following: A Formula One racecar given to a person who sells bicycles for a living and they subsequently wrote the following review. “This vehicle isn’t practical. I could never see the point of owning one. They are too fast. Too loud. Draw too much attention. Bikes are better for the environment anyway.” See how that works? I would have loved to see the Passport reviewed by a medical or enterprise professional.

The BlackBerry Passport is unlike any other mobile phone ever created. BlackBerry didn’t have tech bloggers in mind when designing the most innovative device the industry has seen in years.

My question to the many tech bloggers and tech enthusiasts who have already posted a review of the BlackBerry Passport: At what point did we become defendants and preachers of inanimate objects like mobile devices? When did the phone we carry dictate our social status and party affiliation? It’s a sad state of affairs in social America and the media is at the forefront of this empty parade of superficial and limited consciousness. It’s time to re-evaluate what connects us to one another.

The powers that be (I’m talking to you, marketing gurus) have done a superb job of dumbing us down through corporate branding and brilliant marketing campaigns. Most consumers believe that we need things, like status quo phones, to make us happy, accepted by society, and to live purposeful lives.

Is Apple responsible for creating this culture of superiority among mobile devices? No, they are not. We are. Consumers began the current culture the day we started believing everything we were told by companies who are only after our hard earned money. We can’t actually believe these businesses have our best interest at heart. This is something we need to keep in mind next time we come across arrogant, bias write-ups because their meaningless words fall in line with this nonsensical culture.

Despite BlackBerry’s history and current challenges, their best customer has always been the intelligent ones. In a sense, I almost enjoy that they are terrible marketers and presenters because for BlackBerry, it’s always about the product. No gimmicks, no smoke and mirrors, and no U2 playing after the presentations. Sometimes, I chuckle to myself because BlackBerry seems to be a company full of geeks and dorks that only know how to create smart, innovative products and services, and I’ve grown to appreciate that.

There’s something pure about what they do. I have no illusions that they are a business looking to financially grow like everyone else. Yet, it speaks volumes when the world seems to have forgotten what’s important when it comes to mobile communications and security, and BlackBerry has not.

While everyone chases the next big app, new watch, amazing glass or whatever else is popular in the rat race, BlackBerry remains true to their core values because they believe in what they do, even if no one else does. And it’s in that integrity I trust and take comfort in. The Passport device is a reflection of the future of mobility but the shortsighted and deceived masses fail to grasp the inevitable evolution taking hold within the world of mobile communications.

“Bloggers and critics are whining about Snapchat not being natively available on the Passport while the global infrastructure of the Internet of Things is being built by BlackBerry for the imperative industries our world relies on daily”

I don’t expect the market or its consumers to fully realize and understand where the future of mobility is headed or the vital role BlackBerry plays in it because the market is a “knee-jerk” reacting industry filled with willful ignorance and misinformation. However, we should expect fair, unbiased evaluations of its myriad products and services. Where has the integrity of writers gone? Analyzers need to immerse themselves with a product and/or service to consider its individual identity. They need to seek to explore the purpose of its design and features instead of artificially pitching it against their personal favorite product. Where’s their sense of adventure and wonder?

It’s grotesque to see some of the reviews regarding BlackBerry and their products and services published on the Internet. Blogging has become graffiti with punctuation and many of these so-called writers shouldn’t be allowed near a keyboard, let alone reviewing anything. It’s all become about link baiting and shock value. We live in the, “Oh no she didn’t!” culture and it’s disgusting. I truly feel for the BlackBerry community. We endure an incredible amount of criticism and immaturity from the larger mobile community for no logical reason.

But at the end of the day, Apple will be Apple, Google will be Google, Microsoft will be Microsoft, and you know what? BlackBerry will be BlackBerry. And we shouldn’t want that to ever change. Don’t allow the agenda driven media, superficial social culture, or the hack writers fool you into believing you’re inferior for using a unique device and service.

Simply appreciate the fact that there’s a company out there with integrity that creates things you love that you can proudly use with confidence and security. The Passport is a brilliant device and certainly one of a kind… just like the company that builds them.

Edited by Sharon Mamolo

Photograph of Jubei Raziel by Lilibeth Perez

Jubei Raziel

Author Jubei Raziel

Jubei Raziel is an author, photographer and film director. He has written editorials for CrackBerry, N4BB, the Examiner and BerryFlow. He's dedicated in bringing you all the analysis, in-depth topics and engaging discussions you want about BlackBerry. You may follow his BBM Channel C00076AFA

More posts by Jubei Raziel
  • Charles7

    I do hope you are still bothering with comments on this page. ..

    First. . . you should read this article: http://9to5mac.com/2014/08/29/seeing-through-the-illusion-understanding-apples-mastery-of-the-media/

    After which you can search for how blogs “work” and “shake down companies” for “positive reviews.” This is well known to anyone who is tech savvy. Apple and others twist the arms of reviewers, just as bloggers/reviewers twist the arms of companies to get advertising money. Anyone who believes any single review of any device from a sing site is. . . well, a clueless idiot.

    Getting your panties in a bunch over such reviews only shows your own biases and/or ignorance. A reasonable & rational person will always remain objective and unruffled by others’ opinions—as he/s will always know the truth.

    Now, on to Blackberry.

    First and foremost you should know, this long diatribe I’ve written here is not to bash or hate on BB. It’s an honest & objective look at where BB is today. . . from an outside view. And what BB need to do to being people, like myself, into the BB community. I would like to see BB success, as more competition is good for everyone IMHO, and I’m not a fan of any platform or company—I’ll bash on all equally :)

    So, please take this in the spirit it is meant, constructive criticism that BB needs to hear. . . and hear well! And ignore the typos :)


    I’ve never used a Blackberry device before the Playbook. Since the release of the Playbook I’ve followed BB10 due to QNX however, I didn’t follow that much after the release of the sub-par (IMHO) all touch devices—the hardware just wasn’t on par with current devices hitting the market for the price, IMO.

    However, I have had renewed interest as of lat due to the Passport. Thus, as my typical nature is to do, I dug in and started researching the OS in-depth once again, and here are my observations of Blackberry and BB10.3.

    1. Blackberry does not “get it.” They seem to be a company that is oblivious to certain short comings. However, to fully make my point as to why they don’t “get it” you will need to read on. . .

    2. Obnoxious Blackberry logo:

    I fail to understand how a company in 2014 can still release devices with a logo that is by far THE most “in your face” of any company on the planet, especially when that company is in dire straights. Is it really necessary to use a color that is so contrary to that of the device? Does it really need to stand out so much that my attention is drawn to it over anything else on the device? Do I, the customer who went out of my way to buy a Blackberry device, really need to be reminded that I’m using a Blackberry device constantly? Do I?

    Front facing logos are obnoxious! Logos in general are obnoxious, even if they are a status symbol they need to be done in an elegant manner. There is absolutely nothing elegant about the front facing blackberry logo.

    If they really needed that logo so badly, then at the very least make it subdued, elegant, and profession. A dark gray logo on a black background, or a light gray on a white background, etc. . Same with the back logo, it would look so much more elegant using contrasting sades of the same color instead of blingy chrome/stainless steel—HI!!! LOOK AT ME!!

    The logos are, simply put, ugly! The logos tell me Blackberry cares more about themselves than they do the customer, more about promoting themselves than the customer, more about pushing their brand name than they do about the customer’s experience with the device, more about themselves than the device.

    And I’m just on the logo. . . hold on, it’s going to be a bumpy, but worthwhile, ride.

    3. Design:

    Blackberry devices, with the exception of their traditional “classic” devices, are. . . simply put, FUGLY!

    Blackberry, like their logo, lacks elegance in their designs, regardless of any awards they might have won. Look at the Passport, that thing is FUGLY! You may have Blackberry blinders on but the rest of the world doesn’t. Just as many say the iPhone 6 is beautiful because they have blinders on—the ip6 isn’t nearly as nice as previous iphones. Did the Passport really need all that top bezel with that obnoxious logo? Couldn’t the logo have been put on the bottom and the top bezel reduced?

    Why would they feel the need to use stainless steel to accentuate the device? Why wouldn’t they color it black like they did on the red Passport, so it would blend with the black device? Instead we have stainless steel accents like we would on a traditional old style Blackberry, like the BB Classic. . . except this isn’t the BB Classic or an old style BB. It’s a new device that deserves its own unique elegant design, but they can’t get beyond their past cause they just don’t get that people like to have a nice looking $700 device—something that has some sex appeal and elegance. Sure, those wearing BB glasses might think it is sexy, and some will strive oh so hard to convince themselves that it is elegance, and some will go so far as to write articles saying some girl thought it was sexy. . . however, that’s a very very very small minority. Objectively the BB Passport is ugly, and falls back to old BB design ideas that are outdated.


    Onto BB10.x OS

    Blackberry consistently seems to get 90% of the way their and then completely and utterly drops the ball on the last 10% which makes the software useless.

    1. The browser lacks “text reflow” and “force zoom” features. BB’s brilliant replacement for text reflow is the “reader” mode? NO! That is NO replacement whatsoever. Now, if you, like other BB users, don’t know what text reflow is you can look it up on YouTube. It is by far THE most important feature of a mobile web browser. Even the much newer Alpha browser has text reflow. Clearly no one at BB gets what a mobile browser should be doing.

    2. HDMI out. BB really likes their 1:1 aspect ratios, and there may be a very good case for having it. However, when one want to use a monitor, HDTV, or projector. . . all of which are 99.9% of the time going to be 16:9, what is BB’s solution to this?

    a. Presentation mode. . . well, it was but they killed that feature and now have “Play On.” Play On works for only certain media content, however, it is a good feature, though it doesn’t seem to be as good as presentation mode however, I’m not able to confirm that due to not owning a BB device currently. So, with Play On we can at least send some media content out via WiFi or HDMI and see it at the proper aspect ratio however, not all apps support it??!?!!? Wait, shouldn’t’ this be built into the OS so that it is accessible whenever you want it?!?!?! Guess they don’t get that either.

    b. Slimport out: gone is the micro hdmi and now we are using the rarely used slimport—maybe it was cheaper to license than MHL? Nonetheless, what can we do with it? Well, we can mirror our 1:1 device onto a 16:9 display. . . unless you use Play On, otherwise it’ll be stretched.

    Wait, there isn’t an hdmi out “extended” or “projector only” mode? Still?!?!? OK, I pointed this out to BB over two years ago! There should be the same HDMI out options that you see on a PC—”duplicate,” “extend,” and “projector only.”

    Why? Well, then we really would have a mobile work station! And imagine if they could do it wireless.

    Here’s what you could have, if BB actually “got it” when it came to HDMI out.

    Imagine using HDMI out and choosing your choice of how to display onto the secondary display, you choose to “extend” your device. Your BB device still operates like normal and you are able to use it just like normal, however, it now projects a new desktop to your 16:9 display, a desktop you can modify and the OS will save that desktop for later use on your 16:9 display, thus when you want to use your device in such a way you will have a custom desktop ready to go, for work, for movies, etc. . . and you could have many custom desktops ready to go—isn’t this the type of micro architecture usage QNX is known for? But BB users never get to experience that other than using “Play On.”

    Now, follow this logic through. . . your BB is now a true portable work station—maybe you’ll need a BB dongle of sorts for it to be wireless, but it is very possible to do this. And since BB10 really doesn’t get bogged down multitasking it isn’t a stretch to think you could extent to more than one display. Instead of having a ton of devices you now have a BB workstation that can do everything, and wouldn’t there be a lot of Linux productive software that could be ported? Not to mention how great of an HTPC it would be.

    And how would desktop class software work on such a device? Perfectly, actually! Why? Because BB10 doesn’t have UI elements around the app thus, a desktop app would just take up the entire window, and with a keyboard and mouse a program like OpenOffice wouldn’t be one lick of difference between it running on your BB or Win7+.

    Now you might cry, this is a mobile device. . . blah, blah, blah. . . Microsoft is pushing Windows to be one OS on all devices. Furthermore, MS was able to port Office over to run on ARM chips. . . and it works! And ARM 64-bit octa-core chips will be plenty powerful for QNX to leverage two cores for a single display and get a lot done. . . etc. . .

    I really could go on for a very long time about how HDMI out has been so mismanaged by BB and the possibilities it could have brought, but BB just doesn’t get it.

    Everyone bangs this drum yet no one thinks about it.

    1. If you have a browser that is capable then you have many “web apps”. . . Maybe a custom CSS to bring certain websites into the browser and be more app like? So many apps are wrapped websites and they don’t even give all the info you get if you go to the desktop website however, that same site will muck up their mobile website and reduce the content for it. . . . cause they are idiots.

    Imagine a browser that allows for a custom CSS for a specific site. How easy would it be for people to ad a custom CSS for a web site like IMDB’s desktop website? Best we not think about something so simple. . . what, a bookmark that launches a custom CSS in the browser that looks and behaves like a quality app?!?!? NO!

    2. Android Runtime. . . should I link you to all the forums of people complaining about battery drain, freezing apps, the runtime “going crazy” due to the inability to ensure that the app is fully killed? And how about different runtimes working very differently? Some allowed for some things and then they no longer work?!?!?

    There is no way to clear the cache, clear dalvik cache or whatever they are calling it on BB, kill apps, kill the runtime, or to clear RAM that is being sucked up because of a wonky runtime.

    And what does this lead to? Battery drain, constantly restarting a device built on QNX—an OS that should never need to be restarted, thus nullifying part of the reason for having it as the OS.

    Clearly, they are not getting how to do an Android runtime properly. . .

    Oh, but they give us Android AppStore now. . . great, the app store that will check-in every single time you launch an app downloaded form it. . . . EVERY SINGLE TIME! Yeah, it’s a battery pig if you install & use a lot of apps form Amazon, unless BB made them change things, which I can guarantee they didn’t.

    Cause BB can’t get developers to just upload an app???? REALLY???? BB can’t test an Android app and it if works well send an email to that developer and ask them to join AppWorld????

    Clearly they aren’t getting something.

    3. But we have HUB! Yeah, I love having Facebook and Twitter forced in my face! What are they doing to do over time? Add every single social garbage that comes along? And this leads us to bloat. Yep, BB has software bloat! Can I delete Facebook? I really dislike Facebook but BlackBerry insists that I keep that crap on my device! Makes me feel like I purchased a carrier device.

    4. BB preloads a ton of apps. . . really?!?!?!? Can’t they let us decide?

    5. No swiping on your keyboard. BB, like apple for a long time, deems the keyboard off limits for replacement. If you never used swipe on a touchscreen keyboard then you won’t get this. . . clearly BB doesn’t get it either. However, there are clear instances where a gesture keyboard just works better!

    6. SPAM SPAM SPAM SPAM. AppWorld is filled with SPAM apps. There are tons there, I guess BB is that desperate! They would rather make users deal with garbage apps trying to rip people off than lower their app numbers. Yeah, I need 120,000 apps! Clearly, they don’t get what is important in an app store. . . that’s quality apps that are easy to find! Not numbers!

    7. Virtual assistant. . . Seriously?!?!!?? NO offline mode from the start?!?!?!?

    let’s move on. . . cause this dog can be beaten all day long!


    Enterprise & Security

    1. John Chen now says Enterprise is the focus now (till the next CEO). . . so, I guess all the user experience items I’m point out just don’t matter because, if they can get a company to force the phone on users that’s all that matters????

    Yeah, that’s going to work out just great! Clearly that is their objective, cater to the old crowd and ignore reality that is going on around them. The fact that iOS & Android are kicking the living crap out of you doesn’t matter, what matters is that you can keep some of these old business relationships alive. . . and we’ll just ignore user experience, cause the end user of enterprise isn’t a user?!?!?!?

    WTF are they thinking? This is exactly what got them into the mess they are in. User experience has to be taken first and that includes the OS, apps, and the hardware.

    Hey, I like the BB Classic and think there is a market for it. . . . but it isn’t going to save the company. Killer features will!

    At the end of the day an enterprise user is still a user, and users have seen that there is better available and they will demand BYOD, and iOS & Android will push further and further into the enterprise, thus if BB doesn’t pull its head out and get “enterprise first” is a guaranteed way to end up dead they soon will be.

    2. In case no one gets it, NO OS is truly secure. The NSA has cracked BB. . . no one’s information is secure anymore. Can BB change that? Only if they do some serious encryption and allow the device to be a stand alone device—as soon as you hook up to a PC in any way your info is no longer secure, regardless of what BB is saying. That’s how the NSA pulls so much off iPhones, when they hook up to their computer and use cloud storage, thus things like Blend and backing your BB up onto a PC are not all that great. Much better to make the device independent.

    3. Backing up. No way to backup your device without a PC?!?!?! are they joking? I can have a 128GB SD card but can’t backup to it? Backup is an utter joke on BB! BB is just to dependent on desktop operating systems.

    4. app permissions.

    While BB does a good job at giving users control over app permissions they do a very poor job at making it work properly. Yet again, they just don’t get it. If a user denies a permission to an app the app should NOT crash due to that denied permission. That denial should only send a ‘null’ back to the app—as in, “no contacts” or “wifi is off”.

    Example: I deny WiFi access to an app, let’s say its a wallpaper app. The app crashes when it launches because that permission is denied. Users blame the developer but this is BB’s fault. Instead of crashing, the app should never know if the permission was granted or not, it should simply receive “wifi off” from the OS and go about its business as if it has permission. This is called permission spoofing, and it has been done for a while on Android with security apps, CyanogenMod’s security guard, and xposed xprivacy. This is another failure of the BB10 OS. Whomever is overseeing things just doesn’t get it.

    Another example, denying an app permission to contacts, the OS should return to that app “no contacts in contacts” not a “denied permission to contacts” that causes the app to crash.

    This continues into the Android Runtime. . . AppOpps and/or something like xprivicay or CyanogenMod’s security guard should have been built into BB’s Android Runtime by now.

    . . . . . . . . . . . . .

    I’ve beaten the dead horse pretty hard here. I’m not doing it to bash BB, I’m doing it to point out that every OS has issues and could be better. BB has some advantages they could capitalize on, but simply aren’t because they are ignoring user experience in both the software and the hardware. The Passport is an attempt to do better, but they still are not getting the big picture, mobile devices are becoming people’s sole computer. While that may not be true in wealthy countries today it is very true today in developing countries, and becoming true in wealthy countries. . . give it another four years.

    What can save BB?

    Killer features!!! Killer features in both hardware and software.

    1. Camera:
    BB should be the new Nokia here. . . the best camera with the best pictures and videos. There is NO excuse here. They have control over everything, and crappy cameras don’t cut it any more. It’s a cheap part that can ad a wow factor, especially with well thought out features like slow motion video, burst shots that allow for alteration later, etc. . . .

    2. HDMI out:

    As previously discusses, BB10 OS can handle it. There is no reason this shouldn’t be a killer feature already!

    3. keyboards

    While BB does have the “killer” hard keyboard they need the killer soft keyboard. Yes, theirs is good, but they NEED to include gesture typing. Their keyboards need to “do it all” and for there to never be a reason what-so-ever to look for a different keyboard to use, and take the idea of the Passport’s capacitive touch keyboard to the next level.

    4. Virtual Assistant

    Android & iOS voice input kinda suck. Each does one part good and another part poorly. BB can combine both into a much better experience. However, they NEED it to be offline capable! Secondly, it needs to be “always on” like Motorola did with the Moto X 2013, and not kill the battery, and they need to get on it NOW.

    5. Desktop class browser with mobile focus. If they need to move to Chrome or Firefox, or whatever. . . they need to do whatever to have a browser that is beyond everyone else’s, and gives a desktop class experience focused on mobile. That means you can’t ignore features like “text reflow” and “force zoom” and you need things like custom CSS per site and other per site specific settings, and plugins/extensions, etc. . . . Hell, even on the desktop the browser is taking on more and more duties. . . thus Chrome OS is selling.

    6. OS system wide zoom. If you are going to have non-standard display ratios then you need to have system wide zoom so a user can still enjoy an occasional video that isn’t 1/2″ high. Currently you watch a YouTube video on the Passport and it is very small, and you cannot zoom in at all. . . . similarly Netflix doesn’t display properly. With a little thought and maybe display aspect ratio spoofing they could allow the user a lot more control over how media is presented on an 1:1 device, but apparently the Classic’s toolbar ribbon is more worthy.

    7. Price. I get BB likes to put things out at ridiculously high prices in hopes that enterprise will pay more for the devices, but that isn’t going to bring a flock of users to their door. They can keep the prices like that, but they need to do a lot of sales like they did for the Passport—$449 is the price it should generally be for the non-enterprise purchaser. $449 for the Classics if laughable.

    8. Last and most importantly. . . it must be an ALL-IN-ONE DEVICE! Convergence is happening, you can ignore it all you want but it is taking place, and in developing countries the mobile OS will be THE OS. BB needs to get this through their thick skulls and start making it happen today with HDMI out (as discussed) and porting over open-source desktop class productivity apps.

    Finally, there is no “we’re getting to it.” This needs to be done yesterday. $2 billion isn’t going to last long when you lose over $200 million a quarter, and the Android army is going to continue to march at a very fast pace.

    . . . . just my two cents. . . .

    • You should copy and paste your “two cents” in a CrackBerry Forum… Not sure if anyone would honestly read your opinion here.

    • Zeamoan.Beast

      Nice bro

  • Kirk

    This is the best blog post I have seen all year! Great job!! Unfortunately, tech bloggers (any person with a web site can claim to be one) can make or break a phone. If you are not a Google Play Android phone or an iPhone, the reviews are not so kind. Sometimes they are downright brutal and short sided. Example: Amazon had their Fire Phone destroyed by tech bloggers before it ever launched. Complaints were no Google Play store, seems to be focused on selling Amazon products (what phone company doesn’t try to sell you their services?), Dynamic Perspective is not useful (developer have access to these API’s but never mentioned in reviews), and it runs Fire OS (just like there award winning tablets?). I am not trying to sell anyone on that phone (just using it as an example), but what consumer would purchase a phone when 99.9% of tech reviews were negative? If the big sites give you a bad review, most others jump upon the bandwagon and mention the same things. I haven’t used a Blackberry in some time, but the Passport looks refreshing to me. How could anyone not see the value in the screen, battery life, and flow? Oh wait…maybe an Android or iPhone user. I currently have an iPhone 5 with an expiring contract. With how poorly the iOS 8 release went, I still didn’t see the big sites ripping it too much. Bravo to the Passport. I hope to get my hands on one to try soon…from a non-blogger point of view!

    • Charles7

      Couldn’t remember my crackberry password lol. . . guess I’ll put it on the Inside Blackberry blog. . . . :)

  • fahad

    As a student, I enjoyed every bit of the bold. However, that joy was limited as soon as social apps were directed solely in a direction away from blackberry. I held on for months hoping that devs or blackberry would do something about it, but that hope went for nothing. Blackberry was stubbern and devs found a better playground with the other OS platforms. The blackberry experience became outdated in terms of hardware and software.

    I decided to migrate to android, as it as the only OS with unlimited options, though unstable consistently degrading experience throughout the limited time of each device. During the past three years, I have changed between devices, mostly android, for more than 20 times hoping to relive the legendary blackberry experience, but no luck. The closest to that was the nexus line, but hardware escalation took a role in outdating the robust software.
    I graduated last year and now I’m a businessman, managing multiple projects simultaneously. That being said, I find myself limited by the android UI experience. Just like the iOS, utilities and tools reside in 3rd party apps, which are amazing in terms of productivity, but they don’t “talk to each other.” The experience is in consistent, yet managable.
    Since the launch of BB10, I have tried to relive the complete consistent experience that blackberry offered for years by using a secondary phone, but never was achieved. The OS and its hardware, again, always felt lacking.
    Today, the passport and the new OS offer that experience mentioned. I don’t own one just yet, but I have reviewed the OS. The experience is as follows: all my apps read the same using the hub, document processing, calendar, and utilities are extension of one another, and the FLOW is real. That being said, the complete experience has been relived and backed by suburb hardware specs. This experience is what is needed for any business man using a mobile device to deliver absolute productivity.
    The passport design is simply outrageous, out of norm, and elegant. The positive attributes take over the minor ones mentioned in many blogs. Blackberry took the galaxy note kind of step to create a new form factor targeting a specific group of people, those that use the phone as a tool to deliver.
    Thanks to the competition, blackberry has delivered this amazing piece of machine that I look forward to use to migrate back to blackberry.

    Thank you for your great article.

  • Christian Gorgas

    Being new to BlackBerry with a used Q10, I have to say my experience has been surprisingly refreshing. After 4 generations of the iPhone, I’ve been disappointed with direction the company is going. I no longer wanted to be part of their “installed base” to exploit on a yearly basis with forced upgrades. My largest complaint was that it was a weak phone, with poor sound quality and frustration over the basic phone calls. When I started looking for a replacement, I glanced over the android market, but was surprised to see how far BlackBerry has come these last few years. I started reading the reviews from the Passport, and noticed one common theme in every review of the great hardware. Unjustified bashing of a great product and company. The WSJ sliced cheese picture was the final straw for me, realizing these “reviewers” are nothing but part of the publicity machine. Its almost like they were taking out bottled frustrations from their unofficial gag orders over the Apple products. Thanks for writing this article and confirming I’m not the only one picked up on the bias. I’m glad I made the switch, and glad I’m not part of the majority of iSlaves anymore. I finally have a great handset and stellar communication device. Look forward to the Passport or Classic in the future, and not because of a “forced” upgrade either.

    • That’s great to hear Christian! Thank you for your comment. I look forward to future devices as well:)

  • David

    I must say, I enjoy rereading your articles and the clarity of thought that goes into them. They are real treat and a stark change from the verbal pornography we call blogging.

    I think it is important to call a spade a spade, and it is correct to call tech reviewers to account. I too was shock at some of the mindlessly sloppy articles, perhaps no more so than the NYT. Strangely, I got to the end of the article and given its superficial nature, I began looking for the link to a more in depth analysis in another section of the paper. There wasn’t and it left me scratching my head in bewilderment. As a professor at a major University, this is the sort of writing one gets from a first/second year student who hasn’t put a lot of thought into their work. I usually give it a C+ and move on. I wrote both the editor of the NYT and the tech writer outlining my concerns. I made it perfectly clear that I purchase the NYT because of their high journalistic standard. I don’t buy it for mindless drivel; that is free and available on most blog sites. I did get a somewhat apologetic response and an acknowledgment that greater editorial would have been valuable. A small battle one.

    In the bigger picture, I am encouraged to see several tech sites, after the fact, come back to their initial review and write better focused articles. It is hard to deny the uniqueness of the passport and it’s new innovative design.


    • I really appreciate your response. Thank you sir!

  • Blaqx

    Many people reviewing the passport badly are either biased(e.g apple fan boys), people who havn’t really used the device and people whose primary purpose of a smartphone is either music or games.

  • David Garrison

    Good article. We, as a species, have become dumber. 99% are 99% because of a reason… they are sheep.

  • Everol

    I am from Latin America and oh how I would love to promote passport in this region. I look forward to being the proud owner of a blackberry passport. I am a “prosumer” and I have a blackberry Z 10 that I purposely take out when people take out their other phones. Some have it’s crap, other said that the company has gone under. Interestingly there are still 91 million of us who cherish privacy, individuality, and above all just a great device. Cheers from Panama

  • Amritha Alapati

    Fantastic Jubei. Why didn’t I read this before? It’s high time the US tech media and PR stop bashing the iconic Canadian company. BB keeps doing true things for communication and has their niche crowd.

    • Yup, you gotta keep it on BerryFlow for the best BlackBerry information!

  • Prem WatsApp

    Thanks Jubei, for this excellent write-up.

    This is exactly what I had on my mind and wanted to express when reading those other “tech-blogs”.

    Usefulness does not have a universal definition, it varies from user to user. And there are probably as many definitions as there are users…

  • dave black


    Wow. Just Wow. Best article I’ve read in a very long time.

    • Thank you, Mr. Black!

    • Prem WatsApp

      That’s totally right!

  • Steve

    Wow, is that a picture of you? You’re very attractive! Just thinking of you looking at me in the club and going “What’s up girl.” makes my knees go weak and I’m a straight man.

  • freddysrevng

    Jubei… I was going to “jump in” but you seem to be comporting yourself just fine…

    The reason why this is a “very good article” is because there needs to be a “BlackBerry Movement” that challenges the status quo. Doing another “Passport review on Berrry Flo” would have gotten zero attention, outside of, Berry Flow…

    Joanna Stern from the WSJ, who I have communicated with via email, created what I believe to be the “Jump the Shark” moment in this whole “BlackBerry Bashing” movement when she put a piece of cheese on the screen of the Passport in her review in the WSJ…the WSJ…

    I remember going into my local ATT store and saw a kid looking at the first HTC phone… he had an iPhone and was looking to go to one of the first “Droids” on the market…..revolutionary…

    Between marketing and peer pressure… something happened in our “mobile society”, whereas, people are afraid to leave their particular “flock” to try something new that may help them in their work/play.

    The “genius of Chen” is that he is avoiding the “BlackBerry Bash Media Complex” here in the USA and building a nice little Z3 business in emerging countries….they just sold over 2 million phones last quarter and 200,000 or 1/10th of that number of Passports in 6 hours….

    They “Bash because the Fear” BlackBerry…

    Keep up the good work… will be getting a “Classic” to go with my Z30, 9900, Z10 and Playbook….

    Jubei… after this article of yours… I will no longer call you “Jezebel” for your, seemingly, abrupt departure from the other blog site.

    You are a good soldier in this “battle”…

    • I appreciate your response freddy. Thank you for commenting.

    • Lalita

      I saw the American cheese insult and wrote to miss Stern.

      I reminded her of a few of things:
      + The target market is the WSJ reader (FFS), not college freshmen.
      + The iPhone + is the same size as a StayFree maxi pad.
      + Product mockery, especially when it rehashed old themes showing no actual interest in understanding a product is reckless disregard for business, which the WSJ exist to support.

      She’s a fool.

    • Prem WatsApp

      Thanks. This is what BlackBerry is. Family.

      Instant connection when meeting another user. Sorry, this feature is not available on any other platform…

      (Ubuntu maybe, but it’s got no history… on mobile at least)

    • Mitch Kehn

      I have worked in an Internet business and could never understand the fanboism that borders on religious zealotry. At the end of the day, I want secure, reliable, efficient communication in a device that is durable, can be dropped without breaking and can be sat on without bending. My breathtakingly dull Z10 does all that.

  • Kim

    Thank you :-)

  • Brian

    One thing apple does do better than any other company in the world is marketing. They can get people to buy a piece of turd for $500.

    • I don’t agree with Apple being the best marketing company in the world. Maybe within the mobile devices industries?

  • The_Alpha_Geek

    Excellent article, and long overdue. Too many times do we see articles by other tech sites and pundits, that come off as nothing more than uninformed dribble, paid by the competition to slander BlackBerry.

    Bravo to you, sir! If only others took the time to truly give BlackBerry devices, and the company on a whole, an unbiased review….perhaps one day.

    Again, great article! You always have written compelling articles, and I look forward to reading more from you!

  • Vik

    In India, we have a saying which literally translated means “your blood is blood but our blood is water?”. I find it beyond amusing when someone calls a blackberry user a “fanboy” but continues to use their “cutting edge tech device” without as much as knowing something as simple as the size of the available ram or cache or the capacity of the battery etc etc. I have various apple devices which I use on a daily basis, but I assure you iFatigue is a very serious problem! The basic user interface hasn’t changed much either on the Apples or the Androids and I cannot seem to understand what the euphoria is with every new device release. The Blackberry Hub is leaps ahead, in terms of workflow and ease of use, than any other messaging integration on any other device. The millions of apps on App Store are merely repetitive or clones or cheap gimmicks at best. I for one am better off without Crapy Birds and other kind of Sagas. But yet we will have some headphoned bobby subway surfing telling all and sundry on how uncool a blackberry is. My Passport arrives next week.

  • Tris77

    BGR.com. Its the tech review site that has posted a rather snide piece against you. Enjoy the read if you have chance to. A post about this article would be great. It plays out to most details you have mentioned in your own post. This person really has fitted the stereo type you have described…….. yet they think it’s you in the wrong.

    • Not necessary to post about another site here in regards to that fashion. If they featured BerryFlow then that’s great for us;)

  • Aryan

    Excellent article Jubei!! You have just summed up everything that I would have wanted to say in public about all these so called “tech reviewers” and their strong bias to Apple and Google products. I would also suggest you to make your version of BlackBerry Passport review in which you actually use the phone to show the fluidity and convenience of BB 10.3 OS features such as Hub, Typing, Browsing & Camera etc.

    Just to give you an example, the Verge reviewer claims that Hub was poorly implemented, typing is awkward on this new keyboard, phone is awkward to hold and he even dropped it sometimes, camera sometimes doesn’t even open up which unacceptable in 2014, etc ——> My question to him, SHOW ME HOW ON THE VIDEO?? so that I have a proof…

    • Alex Bass, a contributor here in BerryFlow created an excellent article showing off the Passport. Check it out! It’s our latest editorial on the front page:)

    • Roger Legge

      Yup. I have to say that this article is long overdue. Well done, Jubei.

    • Jonard

      Great article:)

    • Thank you gentlemen:)

  • BBZTEN Black Lantern

    One of the best articles written on berry flow yet, IMO, great work, looking forward to reading another one.

  • Jacob

    Can you objectively explain to me why exactly the Passport is so much more innovative than comparable offerings from Apple/Android? You talked about how innovative this product was throughout the whole article and not once did you explain what made it so “innovative”. What, other than being a square and having a physical keyboard, does it offer that Apple/Android don’t?

    • Hey Jacob, there’s a bunch of videos and write-ups here in BerryFlow that you are more than welcome to dive into to explore the device and software:)

  • Luis

    Keep up the good work. Can you please write something about BGR, I would really appreciate it.
    What you wrote about media influence fits them to a T.

    Thanks Jubei

  • domolsz

    Great read! People can argue with your reasoning but nobody with a conscious mind can question the consumerism culture brought on us by the powers that be . The tech blogers ignorance is just of one of its manifestations. Keep up the good work!

  • Typing on the physical keyboard has natural advantages than virtual keyboard. People can type without looking at the keyboard. That I suppose is very attractive for very busy and productive people.

    But if anybody feels difficult holding the Passport, use a #nobiggi finger strap for phones. You can insert one finger in it, or two fingers from each hand, yes total two fingers in the the strap and holding/balancing your Blackberry Passport is made easy. Search #nobiggi finger strap# for more answers to your holding problem.

  • Nate

    Awesome, thanks for the refreshing article. :)

  • DMG35

    You really think BB has more integrity than any other company? Does the Playbook ring a bell? Do the outrageous lrices for the first BB10 devices ring a bell? If you honestly think BB is afer anything more than your money then you are as blind as the people you chastised in your review.

    • Tris77

      Yes it does all boil down to money but I think you missed the point of the article. Its not even really about blackberry. It was about unfair criticism and press and tech reviewers playing god and readers who are shallow and accept the top soil without digging deeper.

    • You might’ve missed it but I actually wrote that I don’t have any illusions about BlackBerry being like any other company trying to earn as much as possible. What I wrote wasn’t a review. It’s all business but Tris77 is correct, the point was to question/challenge and address tech bloggers who fail to review products and services adequately.Thanks for your response.

  • Tris77

    I’m right next to you with your article Jubei. Very well said indeed. It takes real balls to unapologetically say something that you truly believe in knowing who will read it…….. Yes BGR looking at you! Most people really can’t see how they are manipulated into buying ( THE RECTANGLE ). Blackberry is fighting to stay alive. Its striving to break the mould. Its not thrusting a big ego on you. Its really trying to develope products that matter. They want to be different from the crowd. They do all of this under very heavy criticism. I have nothing but respect for them. We teach our children to always get up no matter how many times they are knocked down and to always fight for what they believe in……….. yet when in comes to Blackberry, it would seem they majority put that to one side and just want to put the knife in. Blackberry have my respect and so do you Jubei. I will use my Q10 very proudly knowing I’m not an apple sheep or fandroid zombie and the twitters and facebook and reviewers can do their worst knowing I will never change my mind.

  • Blogmaniac

    Instead of fuming over the free will of others, why don’t you extoll the virtues of the Passport – write a neat article about how great it is ?
    That would get the word better outside. You dont have to prove something is great by saying “Someone else is slinging mud otherwise it would be great”.
    FWIW, I have my Blackberry Passport with me and it is, gorgeous.

    • I’m not trying to prove anything and I’m not fuming. I question and challenge the integrity of tech bloggers. But thanks for the suggestion.

  • Let’s start with your opening sentence and more specifically ‘Apple pulling back its faulty software update which left phones unusable’. Shall we discuss BB’s outage history?

    Did you seriously put a picture of yourself in the middle of your post for no particular reason?

    • Your condescending tone and defensive response isn’t necessary here, Gregg. This isn’t about BlackBerry’s outage history. This is about the Passport’s biased criticism amidst Apple recent troubles which commonly gets (blindly) overlooked.
      Just yesterday, Apple didn’t like a German magazine’s report on their iPhone 6 plus review and Apple went ahead and pulled down all the PR contracts it had with the magazine and said it had barred the reporters from entering any Apple event — similar to what happened to BestMobs after writing something similar.
      Really? Expelling various publications because they report the reality of a product seems… well, like bullying. These publications were long standing enthusiasts of Apple products to boot. Meanwhile, the BlackBerry Passport gets trashed all over media and readers are left with an unfair, biased opinions by reviewers whom the device was not even designed for and this has become the norm for no logical reason.
      Yes. I posted a picture of myself. In this day and age many people hide behind screen names, keyboards and abstract avatars while preaching as armchair CEOs from unknown places. I identify myself and take ownership for what I say and how I say it. I want people to identify a person with the writing.
      I’m not sure if you read this post or just responded but I appreciate your presence here at BerryFlow.

    • monotious

      I think you completely missed point. It’s not about whether Apple or Blackberry is better. We all know Blackberry messed up big time in the past, and more than once at that too.

      It’s not about the “history” as you put it, but about the disparate reactions of the media and population to the respective products “now”.

      Yes, we can write a treatise on how bad a company Blackberry was, how bad their products were, and how all of that lead to Blackberry falling from the throne to where it is now. But that’s not what this article is about at all.

      iPhone’s a good product. I personally wouldn’t have cared for the faulty OS software (which would’ve been fixed very promptly, causing a temporary inconvenience at most anyway) or the bending issue (because I carry my cell phone in the inner pocket of my suit jacket. I would’ve gotten an iPhone 6 Plus myself. The sole reason why I started looking for alternative was when I learned that it still had 1GB of ram (no, this is not about being a spec whore – low ram, and iOS’s memory management algorithm to cope with it results in a real, hindered user experience. I don’t want the apps to re-launch with 50% chance every time I go check an email and come back to the app, and I don’t want the safari tab I am on to reload every time I use another tab.) Despite that, iPhone’s still an excellent product. But that aside, what I want to say is that this article is not about how Passport is superior to iPhone. It may, it may not be, depending on who you are and how you intend to use the phone. It’s about the bias in the tech media that’s so apparent against Blackberry.

      About the picture of the author, I can’t help you with that. I have a feeling that that doesn’t have to do with the argument, so its inclusion in this article, as well as your pointing it out both seem irrelevant to me.

    • “Yes. I posted a picture of myself. In this day and age many people hide behind screen names, keyboards and abstract avatars while preaching as armchair CEOs from unknown places. I identify myself and take ownership for what I say and how I say it. I want people to identify a person with the writing.”

      Your image already shows up at the end of the post and in comments. Also, your name is there, with a bio, etc. Just saying, from a certain perspective, the picture appears egotistical.

      In regards to the post…

      Tech reviewers/media are opinionated: noted but some of us like to know those opinions in order to make our own educated guesses.

      Tech reviews/media are biased: I guess if readers didn’t know this before, maybe they’ll start thinking differently now after reading this article? Paid reviews are a given. There is a segment of people who can filter the garbage and take away the meaningful parts.

      Good technology survives media, so can we not overreact to bad media and just enjoy technology for technology’s sake? The sheep consumer will continue to survive no matter the review or blog post because the Machine is in power.

    • @Jubei Condescending perhaps (more on that below), defensive no. When you start your post with those statements about Apple and iOS you are absolutely making it part of your argument. I would argue Apple is more open in the post Jobs era (which really isn’t saying a lot).
      For the record, proud Canadian here who would rather see a strong RIM than today’s weak BB.
      Yes, I read your post so if you’d like me to dive deeper;
      I’d counter that you opened the condescending tone with your ‘soccer mom’ comment. Happy to report that there are many high level business execs who consider themselves to also be soccer Moms (and soccer Dads I might add).
      To that point, if you wanted reviews by business/power users then where are those posts and why isn’t BB marketing the hell out of those positive power user reviews?
      No gimmicks, smoke and mirrors – have we already forgotten about the Alicia Keys era?
      Integrity of BB remaining true to their core values – they fell off the rails when they started marketing to my (then) 16 year old daughter (see: Alicia Keys era).
      Lastly, are you calling for the end of blogging? Dangerous proposition for you too, no?

    • @monotious it was a quick comment on my part that had more to do with the Jubei’s opening statement rather than who’s better or worse. Regarding the photo, I too was pointing out it’s relevance… which is none.

    • The thing is, your points are based on the ex CEO and executives at BlackBerry from two years ago. This article is about the here and now. No where do I excuse BlackBerry’s actions or PR decisions either. I don’t know why BlackBerry isn’t marketing certain things. I wish they did because it would be more in line with what they are doing.
      This isn’t a competition. I simply address the imbalance of tech reviews in favor of Apple for no logical reason and question/challenge the integrity of review writers and what they do and why they do it. I NEVER called for the end of blogging. I have NO idea where you got that from. I never even implied such a thing in this article.
      It’s fine if you don’t agree with me, I’m not trying to convince anyone so save the sarcasm, this isn’t Yahoo commentary.

    • @Jason Rundell, Thanks for your response. I agree with your assessment on the reality with tech reviewers.

    • I like to consider myself facetious rather than sarcastic as I really mean you no harm. Instead of being a fanboy, like most others here, I counter to demonstrate (what I can only assume to be) your bias and all of a sudden I’m a Yahoo commenter, wow. Good luck to you (facetious, not sarcastic).

    • monotious


      “@monotious it was a quick comment on my part that had more to do with the Jubei’s opening statement rather than who’s better or worse. Regarding the photo, I too was pointing out it’s relevance… which is none.”

      So what about the opening statement?

      “When you start your post with those statements about Apple and iOS you are absolutely making it part of your argument.”


      I still say you are far off the mark.

      Let me quote Jubei’s opening statement that you take problem with in full:

      “Amidst the iCloud hacking scandal, the iPhone 6 Bluetooth connectivity issue with cars, Apple pulling back its faulty software update which left phones unusable, the iPhone 6 Plus device bending under pressure, a rather nasty bug that exposed yet another major Apple security flaw with their HealthKit apps, and the U2 album that was invasively installed in everyone’s iCloud account without anyone’s permission, the BlackBerry Passport still managed to receive the most criticism and mockery from, what seems to be, an Apple/Android “zombified” media.”

      Now, this is what I would call a hyperbole, not “absolute part of argument”. Any reader who can actually read something with a grain of salt, someone who can read between the lines a bit, will see that this whole opening statement is just a rhetoric.
      Because you know, regardless of how much Passport may have been mocked in the last week or so, it is NOTHING compared to the whole bendgate scandal and the amount of mockery Apple received (and I am making no judgment on whether that mockery was leveled against Apple rightly or wrongly. Just pointing it out in terms of the quantum). In fact, that’s the part of the issue here too. Apple gets all the light, good or bad, while Passport is just shadows in oblivion. Only, the problem is that what extremely little light Passport does get is unjustly and unfairly prejudicial against it (without commenting on whether the mockery Apple is being subject to is deserved or not – that’s an entirely separate issue). That is the core of Jubei’s argument as I read it, not whether Apple didn’t get it’s fair share of mockery and criticism or whether Blackberry should, in relative terms, be more admired than iPhone.

      In school, I learned what is called the principle of charity in interpretation. That is, you interpret something (be it literature, piece of law, work of art, or someone’s speech) in the way that makes the most sense. If there are two interpretations of something, one of which doesn’t make sense and the other makes sense, than you take the latter as the proper interpretation of the thing, unless there’s a compelling reason or evidence to think that the former is really what it purports to mean.

      It’s so obviously untrue that “BlackBerry Passport still managed to receive the most criticism and mockery” here. No, the award does in fact go to iPhone 6. The whole world is on Apple’s case at the moment. When something is so blatantly wrong as it is here, there are two ways of interpreting it.

      One, Jubei is a liar or has no sense of proportion. He’s delusional or stupid.
      Two, the whole thing is a rhetoric on his part.

      I think most people will take the latter, especially in the context of what Jubei then goes on to say in the rest of his article.

      It’s not because people here are fanboys that they are not taking issue with the opening statement as you seem to. It’s because they simply read it with common sense and discretion that’s due.

  • Nikhil Joshi

    That’s what you call an utterly unbiased, and legit article! Great stuff, Jubie. There was a time when I wasn’t quite sure if I ever wanted to get a Blackberry, which was partly due to all the hype around BBM. I have always been a Nokia loyalist. Well! Closed my eyes and picked up a Bold 9900 back in 2012, loved it. Moved further, upgraded to a Q10, loved it even more and as a matter of fact, I’m still using it. Picking up a Passport next week, and I’m sure that I’ll love it much more. So now, I’m a Nokia and Blackberry loyalist! Both the companies, in my opinion, make some of the most quality oriented, solid to the core, and purposeful devices available today. Long live BB and Nokia (which they will for sure). Cheers!

    • That’s great:) I still use my Q10 currently!

  • Sachin

    Jubei, trust me when I say this, there is no writer in the present day like you who can echo the exact sentiments of longtime BB users. Cheers to that!
    Its true that Blackberry did commit a few mistakes, but the barrage of criticism it gets is just too unfair. I, for one, have been rooting for BB and will always do. And while I am at it, articles like yours from time to time helps re-affirm that faith!
    Thanks Jubei!

    • I appreciate your support and encouraging words Sachin. Thank you! Long live BB:)

  • Monotious

    It is really sorry to see Blackberry ridiculed by people who don’t really seem to know better, just because it’s different from what they are used to. I mean, I don’t call people who want an iPhone isheep or children or teen or anything. If they wanna watch a lot of videos and play blockbuster games on their smartphone, it’s up to them and it’s a legitimate use of their phones. In fact, I have an iPad Air myself that I use primarily to play games.

    But the thing about Passport is that this unfamiliarity seems to translate to inferiority in their eyes.
    They laugh at it for being different, call it weird and whatnot even though this is the most innovative phone that came out in the market in years. When Apple had “innovation” everyone was clamoring about it. Now when Blackberry has made such an innovative product, at best it doesn’t get any attention and worse, it actually gets laughed at for it.
    Yes, Passport is not for everyone, and I can see how many people may not like it. But almost all reviews I’ve read were so uninformed and misinformed than someone like me, who’s never had a chance to try Passport. Presumably these reviewers actually had the device with them and had a chance to use it, but they seemed to know less about the device that I did – they didn’t know about how you could set amount of notification for the Blackberry Hub, some failed to mention Amazon Appstore even though it comes loaded on the phone, not to mention Snap and Google Play, I saw very few people giving any mention of Blackberry Blend and BB10’s gesture based interface and possibly more. All of these are the features that just by reading about, convinced me to make the switch from iPhone 5s to Passport.

    Sure Passport does have shortcomings. I think I can see a point when someone says Passport can be awkward in the hand, is a bit top heavy/keyboard sits too low, despite Amazon Appstore (and Snap) the apps library is, in comparative terms, not quite up to par with iPhone or Android, the screen ratio is not ideal for videos and games, I think all these are valid points which, depending on what you find important in a mobile device, may give you second thoughts about Passport. However, people seem to just dismiss Passport right away because they don’t know about it or it’s not familiar. They think it’s still got that old Blackberry OS (which I hated myself – I had a Torch, and it didn’t have a freaggin’ rotation lock feature. I mean seriously?) even though BB10 is a whole new beast that I can tell, just from how people describe its features, is a superior OS to iOS or Android. Maybe they are so used to the conventional form factor that they fail to see that that form factor is not something set in stone.

    There was one video with a title about how Passport is embodiment of boring. Wow, that’s one crazy statement. Passport may not sell because it’s too interesting and too quirky, but it’s by no means boring. iPhone and Android are boring. That is not to say they are inferior products. But the description “boring” just doesn’t go with Passport. I can see if because of your personal preference Passport if not your cup of tea, but to call the most exciting device, the most different, the most innovative and the most unique device out there “boring” is simply way out of line. It’s something like that really makes me feel almost sad about all this.

    I really like how it’s so clear, so patently clear that Passport was designed with a purpose, with a lot of thoughts put into it. I can see that folks at Blackberry actually thought hard about why they were designing this device this way, instead of just thoughlessly doing what others do. Which they may have been guilty of… probably the whole reason why Blackberry lost footing in the first place. Good to see a product built with a vision and focus for a change, and hats off to them for it. Yes, those design choices may not appeal to everyone, but that’s an entirely different story. They knew that designing this, and that’s ok.

    And yes, I ordered my Passport today. Will be getting mine some time next week. Very excited for it.

  • Big Chief

    Mix they would just give it a try first

  • Johan

    Great article Jubei!

  • Gordon

    I liked the review by Techno buffalo. I found it to lack bias whereas the others were dripping with it.

  • Doug Filteau

    Excellent article! Well done.

  • Lev

    Thank you for echoing my thoughts as I’ve read (literally) all of the reviews for the Passport. Well done!

  • Hernan

    Awesome article man. Well writen and very accurate.

  • Jarvis

    BlackBerry does itself a disservice by giving devices to troll critics that will never give BlackBerry a chance because they dick ride Apple / Android . They need to devise a new strategy to give good press and show how good the phones are. Like having multiple local demos for the public/ professional done by BlackBerry or BlackBerry enthusiasts.

    • Perhaps. They should start with people who actually like their products lol

  • Dallin Crump

    This is brilliant and spot-on, Jubei! One of the points you touched on that I would really like to explore in future articles or maybe even a podcast is the current state of journalism, especially in the tech world.

    What has happened with the demise of print media and the rise of the Internet is that large corporations and governments have created full-fledged media organizations for their marketing and public relations purposes.

    So-called “journalists” who have been let go from “mainstream” media organizations are hired on at these corporate news outlets to report propaganda as if it’s news.

    And the “mainstream” media outlets, rather than seeking to be objective themselves, are linking to and parroting this clearly subjective content as if it’s legitimate news. This is happening on an ever-increasing basis, and it’s despicable.

    • Hernan

      Yes indeed. Exactly what I think so too.

    • It’s overwhelming at times. I’m stilling thinking of what solutions exist.

  • Dovi2

    It’s amazing how little people actually know about BlackBerry in 2014. They think we are using devices from 10 years ago and that BlackBerry has not advanced since the iPhone came out. When I do something with my BlackBerry that their precious IPhone can’t do like send something via NFC or stream using Miracast. It always gives me great satisfaction when they ask “what app is that?” and I say “no app. It’s built in to a BlackBerry ” I hope that BlackBerry continues to grow stronger as the company stabilizes and in the meantime I will continue to enjoy all of the their great products.

  • Jonathan K

    Love this article

  • About to Register

    Excellent article!!!! I’d like to see BerryFlow interview some of these “pundits” to really put there “articles” to the test. BerryFlow keep up the good work. It’s only you and Crackberry that still speak to the smartphone population that’s not interested in controlling a RC airplane with your phone.

    Blackberry user since the side scroll wheel.

    • Not necessary for additional interviews but I can say that what you find in BerryFlow you will not find anywhere else. Thanks for reading:)

  • Niceup

    Great article…2 Thumbs up

  • bungaboy

    This is fantastic!

    In particular “Blogging has become graffiti with punctuation and many of these so-called writers shouldn’t be allowed near a keyboard, let alone reviewing anything. It’s all become about link baiting and shock value.”

    Callin’ it like it is! Very well said.

  • Kaustubh

    Great article man
    All I can do to help is share…

  • Chuck

    It’s pretty obvious what’s going on: PR. Public relations firms are excellent at planting misleading stories in the media. With all of its recent blunders, Apple’s PR machine is in high gear. The competition knows how good BlackBerry 10 and the Passport are, and it terrifies them. That’s what’s happening.

  • Deremi

    As always, well spoken and written. Too bad you don’t work for oen of these “media” sites that seems to spew garbage and very poorly at that.

    • I prefer to write for you guys here at BerryFlow;)

  • Wayno

    Just came from my local Telstra and Vodafone stores and feel hugely let down. I am currently with Vodafone, so I visited their store first. After asking if they intend to sell the latest BlackBerry beast, they told me that they no longer carry BlackBerry due to lack of sales, and that I was the only person who has enquired about BlackBerry in the last 6 months. I asked him if he had heard of the Passport, which he had and said it looked interesting although it was highly unlikely that they would be selling them.
    So off to the Telstra shop. Here I was told that there was no news as of yet but should they carry them in the future, I would be able to buy it outright as well as on a plan. But again was told there was little demand in Australia for Blackberries and most people wanted iPhone or Samsung. Surely there is not that many stupid sheep in Australia???

    • Baby steps maybe? It’s a good thing BlackBerry isn’t competing with Apple.

  • G-bone

    Couldn’t agree more. Glad you named names. In this case, ‘deep throat’ is not the source, but the consumer!

  • Nick Coper

    All review are subjective unfortunately. I appreciate a lot reading you. And, in Switzerland, with more than 60% of apple device I can say that BlackBerry has a special place. 60% means all consumers. But here we have Banks, Petrol companies, Fruits company (the biggest) and all… are using BlackBerry device. It’s hard to say where BlackBerry must be… consumer, prosumer. BlackBerry must be clever and even if the reviews will be good, because there’s a change, slowly, but it’s here (Cnet, ZDNet reviews) the target has to be only the prosumer and to open to consumer with Bbm, blend, or wearable. Compatibility with the mass market but focused only to prosumer with as add value … BES 12.

  • Sandeel

    The problem is all im matured people are writing reviews on BlackBerry Phones. Shame that reputed brands are allowing them to write for their brands. These im matured people only try to write as crazy as possible rather than concentrating on the content.

    WSJ posted a video (BlackBerry Passport: love story). Which says nothing about the device. Such a shame. Worst way to review a phone. She knows only the resolution of the passport and nothing else.

    She seems to have just passed out of college. She is eligible only to post pics and videos on face book and instagram but not any reviews for WSJ. Such a stupid review.

  • Anthon Jackman

    I truly love you guys! I was so upset reading all the blogs this week. I could not wrap my head around what they were talking about. I love the Passport and think it’s the most awesome and amazing device I’ve ever seen and they were out there just dogging it. I took it personal and hard, I’m glad you guys set the record straight!

  • Leroy Padilla

    Great article J. Loved reading your stuff at CrackBerry think your found a good fit here at BBF

  • VC

    I have not read too many of these Gadget site reviews but I did read the one by Dan Seifert at the Verge. I too was astounded that he thought the HUB was executed poorly. I don’t think people Dan Seifert are biased, as much as they are unqualified to review business oriented devices. I do not consider these people enterprise businessmen so how could they review the business device effectively to the Blackberry target market. I mean many of them are gadget enthusiasts who freelance and work from many locations including their homes. Dan Seifert felt and rightly so that he could not be that productive because he has a major dependency on Google Drive and Gmail. There is no question that if one measures their ability to be productive by how the device integrates with Google services, then we have a problem with Blackberry. But what Dan Seifert fails to understand is that Google Apps are very much commonplace in small businesses and the world of freelances etc. Enterprises, hospitals, law firms, government have still have not adopted Google cloud services. For these people the HUB would be invaluable. Even for me, as an executive at an IT firm where we do use Google apps, I find the HUB works seamlessly with Gmail, Calendar, Contacts and I have almost no reason to fire up a gmail client on my Blackberry. The HUB is one of the major reasons I use bb. I do however, struggle with not having gDrive, but it is hardly enough for me to dismiss blackberry.
    I think the blogger / writer who does get the enterprise business user is Rob Enderle. I like this article from him. http://www.technewsworld.com/story/81109.html?rss=1 .
    I also agree Blackberry should not issuing their phones for review to the likes of Verge, Engadget, BGR and other similar sites where the writers are simply not equipped to write on behalf of the perceptive of enterprise user.

    • Bos

      Even for non-enterprise users like me the blackberry is one of, if not, the best. But that is my opinion. In the past years I had a lot of phones, android, windows phone, even symbian (lol). But blackberry for me is the best. Typing on my Z10 is fast and accurate. Accessing messages in the HUB is fast, I don’t have to open different apps for different messages. I very much agree with your statement here, but I think that blackberry is also great for non-enterprise users.

    • Bob

      Go to the blackberry world App Store and buy files and folders to get Google drive.

    • Bob

      All you need to do is go to the blackberry world App Store and buy files and folders app to get Google drive and other cloud storage sites

  • Simon

    BlackBerry is building itself back up even with these unprofessional journalists trying their hardest to prevent it. The best part is we know how awsome BB10 is and slowly others are realising it as well. The truth will win in the end!

  • Dotman a

    Nice on!
    They would never stop to criticize and give unbiased comments about BlackBerry, yet when they suffer privacy and security breach from their favorite gadget which in many ways can’t stand with BlackBerry productivity , they cry foul. They truth is they’re dumb, deaf and blind, they would never understand .

  • sagar

    Hey, one kick and one jerk of article to all reviewed passport in unbiased manner. Definitely it can be the answer for criticised reviewers about passport. BlackBerry is secure mobile platform from day one it start, and they good and never compromised.

  • Jay C

    This article was rapier. I appreciate it and I appreciate you for sharing your point of view the way that you did.

    I am comfortable with BlackBerry’s lack of popularity, for so long as it does not affect their ability to survive and thrive. In a way our devices do communicate who we are just as much as they surreptitiously advertise where we are (not my Z30 unless I grant permission). To me owning a BlackBerry on its value proposition of security (tried and tested) and productivity (which I can attest to) does help me identify with the prosumer concept. Moreover, not seeing everyone else with my Z30 subtly affirms my individuality – I had a rational thought when selecting a phone; imagine what other sane things I can do.

    My advocacy at any time is simply to defend misrepresentations. Some people do not even take the time to read about what they’re purchasing a device far less referring to BlackBerry Fact Check before criticising. So from time to time I set the record straight but, I don’t need them to buy the phone; that would just water down the prosumer concept.

    I’m happy to leave these excuses for journalist in your and BlackBerry Fact Check’s care. Meanwhile I’ll be busy not being a herd animal.

    As an aside I mention that Al Sacco of CIO gave a fair representation of his interaction with the device.

  • Lloyd Naylor

    Another well written article. I agree that the so-called journalists should at least be objective in their write ups and not compare what they are already used to to a new product offering.

    I hope you don’t mind if I share this article with the twitterverse, so that we can disseminate all the misinformation that us out there.

    • Please share it with everyone! Thanks for reading:)

  • Goji

    Love it, awesome article. Speak the truth.

  • seankelleher

    You’re right about everything in this. I was watching/reading a few reviews of the Passport, now that I have it, I like to see what people say about it. The word that keeps coming up is “awkward.” After a couple days, it just feels natural. Holding anything new is awkward. You know what else is awkward? Having your nude photos taken from iCloud and put onto the internet for all to view for eternity. I love how BlackBerry gets bashed for a device that not everyone thinks is ugly, but real problems like the iCloud issues, the iOS 8.0.1 problems, the bendable iPhone 6, the broken iCloud email today… none of that gets more than a day or two worth of serious coverage, and you can tell it kills the writer to write something factually negative about Apple.

    I’m not an Apple hater, I own multiple products of theirs, but their problems of late are nothing short of inexcusable. Imagine the global outrage had these images been lifted off a BlackBerry server. Imagine the Passport being bent so easily. It would be weeks of articles instead of this, “haha nothing to see here” attitude that many writers have about Apple’s problems.

    • James Nieves

      Perfect comment! Awkward indeed. I respect BlackBerry’s market focus they’ve got their wits about them and a unique, undeniable value proposition.

  • Alan

    Jubei, truly you are a smart, and perceptive man. I read your take on BlackBerry related things, and I feel, and connect into a deeper sense of the truth of things. Truth that hurts in ways, and liberates in other ways. A message that is always clear, succinct, and to the point. It is shocking what is happening. I was asked the question the other day about the iPhone how can you think it is so bad when it is so popular. I know you did not really say that. I wish I could have explained at least in part to this person the way you just did. Unfortunately, we live in a world (to put it mildly) somewhat messed up right now . In an atmosphere mostly polluted, your words are like a painting of concepts, and perceptions, and of understandings which fill my lungs with fresh air. Long may you contribute Jubei. You are a joy, and Long Live, BlackBerry.

    • You’re too kind. Thank you for reading and I appreciate your time in responding Alan. Comments like yours encourages me to continue writing:)

  • Ken

    Excellent article!!

  • Chuck

    Wow, what an article! Finally something I enjoyed reading!! Thanks!! Keep up the great work! Love the app too!!

    • Spread the love Chuck! Thanks for reading:)

    • Nia

      The truth is, change is hard. It is particularly hard for consumers to even consider the idea that the $600 they paid for a smartphone was a dumb move.

  • Ija Ali

    I couldn’t agree more! Great piece brotha!!! When I read that the verge said the Hub wasn’t as good as android and apple messaging centers, that’s when I realized the BlackBerry bashing has simply gone just too far. That has to be one of the most outrageous statements about bb10 to date.

    • It’s a tough crowd out there! LOL

    • Excellent points. If a journalist cannot write objectively, they do not deserve the title. The Passport is an excellent device and BlackBerry is staying true to its core – protecting it’s users first.

  • Stevie BucKets

    Excellent write up! Well delivered. Couldn’t agree more!

  • xBURK (Shawn) “BB POWERED”

    Jubei, I’ve missed your wisdom lately. Nice job.
    It’s a sad state when people don’t take the time to explore and learn these days. I actually viewed a Passport Video review performed by a so called expert yesterday. In this four minute video, he started off by saying that the only way to unlock the device was to reach way up to the button on top? That’s all I needed to realize that he was a quack.. Anyone who turns on a brand new BB10 device is treated to a step by step instructional tutorial. How could he miss that?
    Thankfully, It’s not all for not. A good number of sites are actually trying it out and giving a good honest go at it. Surprise: they love it when they spend more than two hours with it. Shock, shock.

    • It’s going to be a slower transition here in the States than I originally anticipated. Murica.

  • iloveFireangel

    True! BlackBerry is Best in Class Device!

  • mike

    Well side!

    • mike


    • Thanks:) I’ll take a “side” too! Haha

  • Jaime

    Love the article
    I’ve got a lot of positive feedback from passengers (I work at LGA airport) over the passport. It feels amazing having something so especial in your hands that would make someone WOW. One dude who I let test my passport even said ” there’s No way in hell this is going to bend like the iphone 6″. I love this phone like if it was my pet lol. Doing my college homework on it like a boss

  • John Espinoza

    Great article. Feel the same way. Tired of walking in a Carrier store and sales person have no idea what’s in the store except an iPhone or Galaxy phone. I feel sorry for people who are easily manipulated. Whatever happened to making your own decision.

  • Bryan

    Great article! Loving the passport, and so are the people I showed it to!

  • Pat

    BlackBerry Blend has yet to be recognized by these same pundits. Keep Calm and get it done with BlackBerry Passport will be the new trend once consumers see it in action.

    • John Espinoza

      I worry no one will know about Blend. How soon before Samsung or Apple reinvent it and repackage it as there own. They will present it an critics will brag about it.

    • Whether or not they ever trend shouldn’t be the objective but it would be nice for people to see things for what they really are;)