Following the long expected announcement of an iWatch (AppleWatch), many in the community seemed divided on whether this was a market worth BlackBerry’s unique focus and innovative drive. While Apple played a Me-Too catch up with their largest Android competitors their AppleWatch does not seem to offer very much at all in terms of innovation.
Sure they repackaged and reinvented the watch. But they did not change the paradigm. BlackBerry actually went on record with John Sims highlighting that he would love to see BBM on wearables. Many misread the interview quotes and assumed that BlackBerry was working on their own wearable, when more likely than not, they are merely experimenting with in market wearables so as to leverage BBM beyond cross platform.
In comes Vladi (BBEvo Channel Pin: C00351E56) the same graphic artist behind the 10.3 Hub Reimagined concept posting from earlier this year. This time around he has built us a BlackBerry 10 powered smart-watch that truly innovates on the form factor and keeps business above pleasure.
I invite you to check out the extended showcases herein; at the designers Behance portfolio or within the BlackBerry Initiative (BBi) section here on BerryFlow.