In an interesting, if not foreshadowed turn of events, BBM took to the BlackBerry Blogs to unveil a new BBM Beta focused on privacy and control. This pending release offers a simple yet engaging way to send both timed pictures & BBM messages and retract messages that have been delivered to another device.
Extending their footprint which has grown in earnest this last year, BBM is very much aware of some of the implications ephemeral messaging have in the social set – and the privacy concerns that come therein. See ‘The Snappening’ 200,000 Snapchat Photos Leaked On 4Chan.
With BBM rounding out their messaging platform; tacking on new features like this which appeal in a layered way for users, gives more ammo to the legions of active BBM users across Android, iOS, Windows and BlackBerry. Capitalizing at precise moments will help vault the messenger beyond and keep the application top of mind.
BBM Channels, Glypmse integration, TransferTo integration, as well as forthcoming BBM Meetings are strong tells that BlackBerry is focusing on catalyzing the growth of BBM through partners to offer a rich ecosystem of utility and communication in order to enhance productivity for mobile professionals and consumers alike.