Just under 10 days ago, Brandon posted up some new information regarding BBM Meetings and its pending release with focused aim at Enterprises. He elaborated that it is a cross platform, cross device solution that allows video and voice conferencing. This was more or less a rumor from internal sources, now however, BlackBerry’s president for global enterprise solutions John Sims has come out in an interview with the Jakarta Post detailing the forthcoming service BBM Meetings. Which, as alleged, will go head to head with clients like WebEx to secure conference room communications and increase collaboration.
Executive Column: BlackBerry
to Renew Focus on Enterprise Market
Key interview excerpt:
We will [also] soon be launching something called BBM Meetings. It is a service that allows voice and video conferences for groups of about 25 people.
It will initially be launched as an enterprise service this year and we will also expand it to the consumer market sometime next year […] It will have a presence on BlackBerry devices, iOS and Android. It will be on tablets and we will also have a desktop version.
The entire interview covers a lot of what we already know to be BlackBerry’s focus, enterprise. This focus will allow them to stabilize the nearly 70,000 enterprise customer base that utilize BlackBerry in one form or another and stem some of the services decline from hardware. Smart options like leveraging BBM into enterprise in a big way will allow BlackBerry to scale to meet the ever growing needs of their core customer base.