At CES 2016, BlackBerry CEO John Chen clarified the company’s stance on their homegrown mobile operating system BlackBerry 10, which is derived from the same real-time software platform used in QNX automotive to power next generation connected car consoles.
The move is a two pronged effort to double down on the security conscious market segments that demand BlackBerry 10, such as regulated industries and governments which seek a high level of compliance to security standards. BlackBerry 10 will be updated in two stages throughout 2016 with the release of 10.3.3, bringing NIAP certification and 10.3.4 later this year which will focus on even more security enhancements and improvements.
“We’re not abandoning the loyal customers
who have contributed to our success.” – John Chen
Maintaining BlackBerry 10 as the gold security standard will allow BlackBerry to continue servicing their strictest customers in some of their most important markets. The core of BlackBerry 10, QNX, is also showing market moving advancements in the auto industry with the launch of new platforms that are paving the way toward autonomous drive. This platform is scalable and touches everything from acoustics to ADAS.
BlackBerry 10 represents years of mobile-first ideology and will leave a lasting impression on millions of users the world over. BlackBerry 10 is architecturally robust and nimble enough to be repurposed in numerous ways.
Do not consider this OS dead. Chen has stated that if their Android endeavors can buoy the handset business, future devices may be released with the BlackBerry 10 OS. While there may be a lot of uncertainty around BlackBerry’s future as a smartphone hardware player, there are undeniably investments being made to preserve and expand BlackBerry 10’s unique value proposition.
A commitment to excellence is tough to make in the face of challenge and adversity. Yet BlackBerry has chosen to hold onto the path they’ve traveled and drive it into their transitive future. While Android may dominate the hardware save in 2016, if that save is successful the company will be better positioned to offer a variety of solutions for their targeted demographics.
Considering that BlackBerry OS7 devices are still prevalent in many markets, we simply do not see BlackBerry 10 being exhausted anytime soon. It’s still the most secure, most productive commercially available mobile operating platform.