> A Closer Look at BlackBerry Radar Asset Tracking System
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Today BlackBerry has unveiled a new asset tracking system called BlackBerry Radar. This end to end secure tracking system installs into cargo freights and can be used to track numerous things from temperature, humidity, location, door status and loading status. Check out the videos below which show off installation of the Radar device and how it can aid your shipping fleet.

Louisville, KY, Mid-America Trucking Show — March 31, 2016 — Today, at the 2016 Mid-America Trucking Show, BlackBerry Limited (NASDAQ: BBRY; TSX: BB) unveiled BlackBerry Radar™, a new end-to-end asset tracking system for trucking companies and private fleet operators. With BlackBerry Radar, customers can optimize utilization of their trailers and shipping containers, improve on-time delivery, reduce theft, and generate more revenue from each trailer, without having to invest in costly IT infrastructure. BlackBerry Radar provides everything needed to track highly mobile assets, including a self-powered tracking device, an Internet of Things (IoT) platform with cloud-based applications, world-class security, and visual reports that make it easy to pinpoint the location and status of each asset.

The freight transportation industry is constantly striving to boost productivity and efficiency in order to reduce operational costs. However, existing tracking solutions, with their complex user interfaces and infrequent data updates, make it difficult to maximize asset utilization and stop theft. BlackBerry Radar solves this problem by providing timely, actionable information in a solution that is easy to deploy, use, and maintain.

The BlackBerry Radar tracking device takes only minutes to install and generates rich, frequently updated information that enables operations managers, load planners, and dispatchers to make the most profitable decisions for their organizations. For example, the device can send real-time alerts whenever a trailer has crossed a user-defined geofence or when a trailer door has opened or closed. It also monitors GPS location, temperature, humidity, and the presence of cargo. To access this data, customers simply log in to BlackBerry Radar’s secure online portal — from there, they can interact with elegant visualizations and one-click reports that show where their assets are, and what is happening to them.

“BlackBerry Radar is fully integrated and provisioned, so customers can hit the ground running. Within minutes of installing our tracking device, users can access timely information on their assets to help make agile decisions that can dramatically improve an organization’s profitability,” said Derek Kuhn, Senior Vice President, BlackBerry IoT. “And because BlackBerry Radar is cloud-based, it offers the ultimate in convenience. All you need is a smartphone, tablet, or computer equipped with a web browser, and you can access information for real-time decision-making — wherever you are, and whenever you need it.”

BlackBerry Radar encrypts all transmitted data; it also authenticates the device and cloud endpoints to ensure a high level of security and privacy between users and the service. Moreover, fine-grained permissions allow other participants in the supply chain to access relevant data and improve productivity. For instance, as a trailer approaches a warehouse, BlackBerry Radar can issue a notification, enabling warehouse staff to prepare for the incoming shipment and unload the trailer more quickly.

BlackBerry Radar also provides an extensible architecture and rich application programming interfaces (APIs) to help developers create innovative applications for the freight industry. These applications will help create a vibrant ecosystem to address a multitude of use cases and offer complementary solutions that benefit the industry.

“The expansion of IoT solutions is a key catalyst in the current transformation of the global freight shipping market, the importance of which has not been seen since the worldwide embrace of intermodal containers. The ever-improving capabilities and costs of connected sensor systems have made tracking the precise location of assets, real-time monitoring of their detailed physical condition, and associated data analytics the basis of a new gold standard for the industry. BlackBerry Radar’s cloud platform and innovative tracking device support these needs with a global end-to-end solution that leverages BlackBerry’s market-leading security, low-power solutions, and knowledge of cloud-based platforms,” said Andy Castonguay, Principal Analyst, Machina Research. “From a user standpoint, the end-to-end service design critically removes much of the complexity associated with the implementation and usage of IoT solutions that are common in today’s market.”

BlackBerry is a member of the National Private Truck Council, a U.S. trade association devoted to the interests of the private corporate trucking fleet industry and its professional practitioners.


Select trucking companies and private fleet operators are currently participating in a customer pilot program for BlackBerry Radar. The solution is scheduled for general availability in Summer 2016.

For inquiries about BlackBerry Radar, email radar@blackberry.com. For more information on the BlackBerry IoT Platform, visit blackberry.com/internet-of-things.

Demonstration at the Mid-America Trucking Show

BlackBerry is demonstrating the BlackBerry Radar Asset Tracking System this week at the Mid-America Trucking Show, North Wing, Booth 16228. An interactive command center displays the location and status of shipping containers, and allows the user to set custom alerts for a variety of conditions, such as when a container crosses a geofence, when a door opens or closes, or when the container’s interior exceeds a specified temperature.

About BlackBerry

BlackBerry is securing a connected world, delivering innovative solutions across the entire mobile ecosystem and beyond. We secure the world’s most sensitive data across all end points – from cars to smartphones – making the mobile-first enterprise vision a reality. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit www.BlackBerry.com.

James Nieves

Author James Nieves

Manning the helm here @BBRYFLOW. Feel free to shoot me an email.

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  • Paul

    Does anyone know what tracking technology most of big courier companies and postal services use worldwide and why not safe AND SECURE BES TRACKING system from BBRY can b used instead????

  • 3_M4N

    I was wondering the same about competitors in the asset tracking space. It would be interesting to see an analysis of who the other players are in this space and see what gives BlackBerry a competitive advantage.

  • wussel

    If I get it correct the main differentiator between the Blackberry and the AT&T asset tracking solution is that with the Blackberry solution you can also measure things inside the trailer like temperature, loading status, ect. while with the AT&T solution you can “only” track the position. Am I correct?

    Are there any asset tracking solution on the market that also measure things inside the trailer like Blackberry’s solution does?

  • Rodrigo