From the creative genius of @Pootermobile, in collaboration with BerryFlow, we’d like to present a new vision for BBM Channels. Today marks the 3 year anniversary of BBM Channels’ release, and there’s no better time to share our concept design of what BBM Channels could be as a standalone application and full fledged social media outlet.
BBM Channels is a service from BlackBerry that allows users and brands to create channels within BBM. Users can subscribe to the channels while the channel owners can push out custom content to subscribers. Channels include anything from personal users to brands to communities. BBM Channels is ultimately a mircoblogging platform that blends the best of popular social media services like Twitter and Facebook with statistics to allow content creators to tailor content for specific demographics and users across OS.
We’ve taken inspiration from the longtime BBM Channels icon and used it to craft a front end interface that puts many aspects of the application front and center for users to engage with. We’ve also added in long press gestures to unveil extra context information all from this interface. Check out the video below of our beta rendition.
In our sketches, we envisioned RSS Feed integration, Channel Shops and so much more for the fledgling platform. We wanted the standalone BBM Channels app to be developed as an Android application to allow for quicker development across BlackBerry 10 and Android.
With a recent backend update for BBM Channels, this 3 year anniversary is not bittersweet. No, perhaps there is more to come for Channels as a platform for commerce where brands can truly engage directly with their customers.