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BBRYFLOW_10DOT3w

With the focus on their Android-powered PRIV and forthcoming mid-range Android handsets, it’s easy for BB10 users and fans to feel like BlackBerry has abandoned them and their favorite mobile platform. While it’s certainly true that BB10 development and support has been scaled back significantly from what it once was, it’s not all doom and gloom in BB10 land. In fact, if their Android devices can keep the device business going, we may see more BB10 devices released in the future.

BB10 can’t survive without Android

First, let’s talk candidly about the elephant in the room: Android. Many BlackBerry fans are up in arms about BlackBerry’s decision to halt the production of BB10 phones and instead release Android phones running a suite of BlackBerry software. They feel like BlackBerry has compromised its standards and lost its identity by going Android, but let’s examine the facts.

BlackBerry’s worldwide mobile OS marketshare (legacy BBOS devices and BB10 devices combined) has only decreased since BB10 debuted. It’s currently around .3% (three tenths of one percent). Much has already been written and speculated as to why that is and who or what is to blame.

I’m not going to exhaustively detail each of the most popular theories in this article, but I must address one of them because it comes up so often and is just so wrong that it must be challenged.

The claim that more and/or better marketing could have had BB10 phones flying off the shelves is just silly. No quantity or quality of marketing could have convinced millions of iOS and Android users to simply abandon their well-established, robust app and media ecosystems – and all the money they had already invested in them – for an unproven and initially incomplete platform that lacked much of the apps and content they were used to having.

Classic_Walk

Just look at Microsoft. They poured billions into marketing their Windows phone platform and were only able to carve out a few measly percentage points of marketshare – which is now ceding to iOS and Android. Windows phones suffer from the same problem as BB10 – they just don’t have the app and media content the average smartphone user wants.

Regardless of the reasons (which are many), it was clear early on that BB10 was not going to save BlackBerry’s handset business by itself.

With over 1.5 billion active devices and over 80% market share worldwide, Android has the user base, popularity, and developer support required for BlackBerry to even have a shot at selling enough devices to keep their phone business going.

For there to be any hope of a future for BB10, the handset business must continue to exist. Android gives them the best chance of making that happen.

You can still buy new BB10 phones

BB10 devices are still being marketed and sold via many carriers and directly through BlackBerry. Some have claimed that this is merely a desperate attempt to sell off remaining inventory before they completely kill the platform. But if their intention is to kill the platform, why not just write off the inventory and maintain support for enterprise customers still using BB10 handsets until they can transition them over to their Android phones?

BlackBerry hasn’t made money from their handset business in years – since long before CEO John Chen came aboard. And speaking of Chen, he’s done quite well at turning things around for the company financially by expanding their software business, so writing off existing BB10 handset inventory (which is nowhere near the levels it was when the Z10 was released) shouldn’t cause a huge fiscal crisis for them.

So why is BlackBerry still selling BB10 devices? Because they are still an essential part of the secure end-to-end solutions they offer. Because many of their customers don’t want Android, iOS, or Windows. Because, as they have repeatedly stated, they remain committed to BB10.

Classic_RedZed

Encouraging signs

Yes, we’ve heard the “we remain committed to BB10” mantra over and over. And I’ve openly questioned the depth and extent of that commitment in light of their announcement last October that there were no plans to update native SDKs, Cascades, or the Android runtime.

But they have not backed down from this assertion. And a couple of recent hires by BlackBerry in their device business are also very encouraging.

At the end of April, it was announced that Alex Thurber – whose background includes work at WatchGuard, Tripwire, McAfee, and Cisco Systems – is now Senior Vice President, Global Device Sales at BlackBerry.

And more recently, BlackBerry announced that Ralph Pini – formerly of Paratek Microwave Inc. (which was acquired by BlackBerry) and most recently BlackBerry’s Vice President for Radio Frequency Technology – is now Chief Operating Officer and General Manager for Devices.

In a recent interview Mr. Pini stated:

The shifts and disruptions taking place in enterprise mobility today all signal great opportunity for BlackBerry to grow its customer base. I’m focused on three critical components to drive that. One, expanding on choice: we’re continuing to support customers who rely on BB10 even as we make more options available to those companies transitioning to Android. Two, leveraging security: more companies are adopting BYOD and enterprise fleet strategies that are creating enormous endpoint security challenges for IT – no one is better positioned to solve these challenges than BlackBerry, whether it is with BB10 or Android. Three, building on the BlackBerry pedigree.

Mr. Pini’s frequent mention of BB10 should be reassuring to those who think BlackBerry is planning to entirely abandon it.

A possible scenario for the future of BB10

Although there are no plans to release any new BB10 devices in 2016, I think there’s a good possibility BlackBerry already have plans to release at least one, maybe even 2 in 2017.  While they are trying to get the security certifications of their Android devices up to par, BB10 is still their most secure mobile platform. Indeed, the next OS update for BB10 will help it gain NIAP certification, which means it will be in compliance with the strictest government security requirements. They have a significant number of government and business customers dependent on that security who are using the Passport, Classic, and Leap (and many older BB10 devices that are still going strong) and who will be looking to upgrade their smartphone fleets in 2017. BlackBerry would be foolish not to provide a new BB10 option for these customers.

Whether BB10 has a future beyond 2017 depends largely on how well BlackBerry’s Android devices sell. John Chen has said that BlackBerry needs to sell 3 to 5 million handsets per year to make their devices profitable. The PRIV is not anywhere near on-track to hit those numbers, mainly due to its high price point and the fact that the high-end smartphone market has reached saturation. Because there is still some market growth to be had in lower-priced devices, their forthcoming mid-range Android phones will be crucial to achieving that goal. Thanks to Chen and his team’s efforts in drastically reducing supply chain costs, their device business no longer needs to live or die by the high-end, high-profit-margin device. If these new phones are priced in the $300 – $400 range (even lower would be better), and BlackBerry can improve its marketing and distribution, they have a very good chance of hitting their target sales numbers over the next year or two.

blackberry-passport-assistant

If Android phone sales can stabilize their device business (or at the very least reverse the negative sales trend) they can start diverting resources back to BB10 development and support. At that point, we may see an updated native BB10 SDK, maybe even a newer version of the Android Runtime. BB10 devices would be marketed and sold mainly to government and business clients who require that level of security, but they should still be available for purchase through major carriers and directly from BlackBerry. That means non-government, non-business users like me who are fans of BB10 will still be able to get their hands on them, albeit probably not through traditional carrier distribution channels.

Carriers want to move inventory as much as BlackBerry does, so low-demand BB10 phones will likely stop making appearances on carrier websites and store displays, replaced by BlackBerry’s more widely marketable and sellable Android-powered devices. Enterprises and individuals will still be able to get their BB10 phones directly from BlackBerry via newly established direct-sales channels or BlackBerry’s website.

BB10 users also need to get used to the slower development and release cycle. One or two new devices every couple years and less frequent major OS updates (with the exception of crucial security patches) is likely the new normal. This may not sit well with smartphone users who have an insatiable need to upgrade every 6 to 12 months.

But if you are addicted to the BB10 flow – the ability it gives you to manage all your essential communications and notifications with seamless efficiency via the Hub, the way you can effortlessly toggle between multiple apps via Active Frames, the smoothness and power it consistently demonstrates on years-old hardware, the excellent native apps with the ability to run Android apps, the brilliant physical and virtual keyboards, the overall design language and style, and all the other intricate details and features of BB10 phones that make them the fantastic and unique devices they are – then you’ll be among the few millions of us who will appreciate BB10’s continued existence and be grateful that we will be able to enjoy it for years to come.

Author Dallin Crump

Full-time Clark Kent, part-time Superman. A self-described "geek" with a knack for writing and a passion for all technology, especially if it is produced by BlackBerry. BBM Channel: C003C2D50

More posts by Dallin Crump
  • BBerryClassic2016

    I agree with @blackberrypassport. If Android sales for the Priv and upcoming devices prove successful (they have to in order for Blackberry to keep the handsets division alive as Chen has said) there is no way Chen would decide to go back to spending money on development for BB10. The only money they will spend on BB10 is to keep BB10 secure and stable with security updates and any bug fixes (not that there are many at the moment) for existing customers.

    In the mean time they’ll be trying to get NIAP certification for their Android devices over this year and next year (if their handsets division is still alive) and when that happens, they can propose a secure transition pathway for their BB10 customers (government etc) to their secure Android devices. They should be able to get NIAP certification if Samsung have gained it: https://www.niap-ccevs.org/Product/PCL.cfm?ID624=69

    From a business sense that would be sensible. Personally I love my Classic and I wish they’d keep developing BB10 but it wouldn’t be a smart thing to just keep a division running and bleeding money just to make me happy.

    Rather than pleasing just me (and people like me that love BB10) and running the division into extinction, I’m hoping their Android transition goes well so that they are still making devices 1, 2, 5 and 10 years from now. For that to happen, we all need to go out and buy their Android devices this year – that’s the reality.

    I’ve just ordered my Priv yesterday and waiting for it to arrive next week. It seems like 6.0.1 has fixed a lot of bugs and seems to be quite stable, so it’s a good time to jump to the new Blackberry experience.

    Sent from my BBerry Classic :-)

  • Ashish Kanungo

    Nobody could say it better and clearer. Had it all and after the Priv, got another brand new passport. Bb10 is the best out there and at a near perfect stage. Being a die-hard BlackBerry loyalist since the very start, I think the Passport and the classic have been BlackBerry’s best. Mr. Chen is the best man for the job and it was he who gave us these. Thank you again for keeping the faith in BlackBerry going. And Mr. Chen, you are the best sir.

  • Antonio Gregorio

    BlackBerry 10 is good system but need more usefull apps on BlackBerry Word. I love BlackBerry 10. I have a z10 and it is a Good Phone…….

    • Aslam khan

      I am agree with you.. BB10 is a very good operating system..but need more useful app..that only thing is missing on BlackBerry OS and only thing people not buy blackberry smartphone.

  • Follow me on Twitter @PETEZ_Vercetti . I’m new to BB10 & I’ll be posting about the @Blackberry Q5 and what I think about the BB10 OS.

  • blackberrypassport

    Great article, but I feel that it’s almost the end of bb10, the market is very less for bb10 users only the hardcore knows about it not the general consumer who are very much into Android or Ios,

    For argument sake if the android offered by BlackBerry is a success that will never bring back bb10 or BB10 devices in further, BlackBerry will solely concentrate on Android offered by them, how to make it more secure, productive but it won’t bring back BB10 devices. Going to Android is nail to the coffin that BB10 is almost done, there is no chance BlackBerry will maintain two OS and Android will never be BB10 or as efficient as BB10 neither as secure as well.

  • Michael

    Marketing the BlackBerry 10 phones has been terrible. Not to the consumer but to the salespeople at the carrier level. I was going to buy a Classic from a representative at a Wind Mobile store and she said, “stay away from BlackBerry. It’s too difficult to use. There’s no back button.”
    :|
    I do agree that television commercials would be a terrible waste of money for BlackBerry. They could, however, market the carriers’ salespeople. Free phones, contests, giveaways,… something to cracking through the apparent apathy at the kiosk level…

  • Honestly beautiful writing! Simple, not up your face, and, though there was love for BB10, it wasn’t misplaced.

    I LOVE BlackBerry. I LOVE BB10. But I get irritated when BlackBerry loyalists blindly accuse Android as not being safe. Sure, they’re not as secure as BB10, but let’s be honest, the casual joe really doesn’t need millitary grade security to log in to their Facebook or send out a tweet. And with BlackBerry’s hardened approach to Android, there’s really not too much to worry about; not to mention the crazy attentive updates each month.

    To have Android run on my BlackBerry Passport; a full-on dual boot, updated Android Run Time or even just having true Play Services, would be my dream! And I’ve put up a petition for this, actually, hopefully to turn some heads, especially the stronger people in BlackBerry. Hope all BB10 loyalists could chip in!

    http://www.ipetitions.com/petition/full-android-for-blackberry-10-devices-for-new

    In any case, I really, really, REALLY want to see BlackBerry just come back to the fans.

    I love Chen’s efforts in turning around the company. Among the biggest problems with the company itself was that it was slow to the app train, hence, hardware, which was once its forte, became its weakness. So, putting that aside first, and putting in software, another one of its strengths, and with its numerous acquisitions, we can see BlackBerry kicking back to more renewed life.

    Now, I just hope for all us fans…us believers…can have our faith paid off.

    Thanks again, Dallin, for the great write up, and God Bless #TeamBlackBerry. #LongLiveBlackBerry

    • Dallin Crump

      Thanks, Fadzly! I admire your enthusiasm.

      I think there’s a decent possibility BlackBerry will eventually update the Android Runtime in BB10, but they won’t be able to bring out-of-the-box Google Play Services to it due to Google’s TOS. Hopefully fans like Cobalt will keep providing work-arounds for that going forward.

      But even if BB10 stopped running Android apps altogether, I would probably still use a BB10 device as my daily driver and supplement with a tablet. For me, BB10 would still provide a much better smartphone and mobile computing experience compared to the other platforms.

      I’m not a programmer, but I’ve seriously toyed with the idea of learning how to develop native BB10 apps. As long as BlackBerry allows it, I hope there will be a loyal core of developers that keep making and supporting great BB10 apps.

    • Ski Baron

      Funny the salesperson would say this since the Classic is the one BB10 with a back button.

  • Zachary Wirfs

    I really enjoyed this article! It came at a time when I was really considering returning my newly purchased BlackBerry Passport Silver Edition after only 2 short weeks. I was considering returning it not because I don’t enjoy the OS or all of the amazing things it does as you and others have mentioned but because of the app limitations. Even after downloading google play store and a bunch of android apps I needed. Many apps didn’t run at all and those that did run, ran “clunky” at best. I know the app argument has been made, but I’m not an app junky who always needs games and “entertainment” apps. The apps I need better functionality out of are for a business I run solely off my phone and I’ve missed a lot of communication since switching from iPhone 6s to the BlackBerry Passport Silver Edition.

    My big question Is, I guess, if I wanted to continue to support BlackBerry, what’s the best way to do that? Keep my Passport and wait years maybe for an update or return my Passport, keep using my iPhone 6s until the line of DroidBerry devices are out and get the Rome or Hamburg???

    • Zachary Wirfs

      I would be the first to hold onto my BlackBerry Passport Silver Edition if all this were true, but is it? How likely is it that BlackBerry would come back to BB10 as you forecast?

    • Dallin Crump

      Thanks, I’m glad you liked it!

      When it comes to smartphones, you should go with what works best for you, regardless of brand. Brand loyalty is for suckers. I always say get what you want and be happy. :)

    • Dallin, as much I hate agreeing with you, but, brand loyalty being for suckers… haha … I suppose it is.

      And yes, I am a sucker, but for lack of a better reason, it’s just because I don’t have the privilege of using any other phone, since I’ve invested an opportunity with my Passport, over a Moto X.

      I’m just a University student, disclaimer. My dad bought my Passport for me. But it was either this (a used, red BlackBerry Passport), or a newer, Moto X.

      And…haha yeah, I guess I was a sucker. Because I’ve used a Moto G before, and having Android by my side, getting all those functional apps, notifications and what have you, was a privilege.

      But the last physical keyboard-touting smartphone I used was the Curve 9320, and I know how Android works, but I’ve never really gotten the chance to use one of BlackBerry’s best and most unique phones they have to offer. After the Moto G, I used the Leap, had a great experience with BB10, less with their lack of apps. But then, a small car accident, and the screen was done.

      So, having had the Moto G, and then on to the Leap needing to be replaced, I thought to myself, if I get the Moto X, I should be set for a longer time. Android, updates, apps, all good.
      But to me, a good keyboard just makes my life with a smartphone that much more fulfilling, because as good as is the Leap’s on-screen keyboard, I’ve still a very longing heart for physical keys.

      And I know that if I don’t get the Passport, I’ll forever question how it’d be like to use it, since there’s just too much controversy over it; it’s too wide, it’s just right for two hands, it sucks, it’s great – how is it, really!?

      And that was the question that determined the sucker in me; Android phones will forever be birds of a feather. Better specs, unique features, but all candy bars.

      Now, I’ve been with the Passport since February, and I can smile to myself, now I know how good the keyboard really is, how nice it is to use a device wide enough to comfortably sit two hands. But of course, to prove my own suckerness; app support just sucks, and the Moto X, would have been a worry free app device.

      Now, do I regret my decision? I would definitely say that I wish I had more apps (I mean, at least a good, functioning Facebook, Instagram, right). But I definitely don’t regret experiencing the keyboard and the device itself first hand.

      So, cheers to the BlackBerry Passport!

      And really hope BlackBerry can have the capacity to cater back to their fans.

      P.S: By the way, love the write up, Dallin! Keep it up!

  • Farzeen Rashid

    Thanks a lot for this wonderful post! This is what I love about BlackBerry 10 and its elite followers. We are definitely In a class of our own. ;-) Well, this post definitely instils a ray hope with clarity in our hearts. Thanks for taking out your time to remind us and support us #BlackBerry10_Diehards

    • Dallin Crump

      Glad you enjoyed it! Thanks!

  • ELLAS

    Great Read. Thank You,

    But realize one thing, those that purchase BlackBerry phones will also most likely want to browse there entire device lineup. And I am sure they will see BB10 phones also.
    People are curious, and look for uniqueness and change.
    And I fully agree with PaulD. One of BB10’s Developers. BlackBerry could have / should have made its “Resolutions” identical. Make it easy and present to develop on BB10.

    A BB10 Native App is many years ahead of Native Android Apps. BB10 Apps are fluid and intuitive. Swipe down on a BB10 App and you will see why. Do the same with Android and you get a Remove Black Bar nonsense. Lol

    • PaulD

      Thanks ELLAS

      Yes and I know 1 of the guys on the Z10 team should have given him an ear full at the Sens game haha.

    • Dallin Crump

      Thanks!

  • Hernan

    BlackBerry 10 is simply awesome. All of my relatives and family use BB 10s and they love it.

  • Alex Coseru

    I’m wondering if Mr Chen ever thought of putting both OS in one phone… I mean wouldn’t be great to be able to select or even switch to BB10 or Android from the same device? If you want communication you load BB10 and when you finish being productive you can relax by switching to Android and play some games…

    • That’d be against Google’s terms of usage for Android an BlackBerry would face legal issues if implemented. The BB10 runtime is as close as theyd be able to get.

    • Dallin Crump

      Other OEMs have had similar projects shut down due to violation of Google’s TOS. It’s technically possible, but Google won’t allow it.

  • PaulD

    Excellent article Dallin : some comments.

    Agree on all points, I bought the PRIV but sold it 2 weeks later went back to my Passport SE, still my favorite device ! The problem was the UI/Hub/etc in android is aweful compared to BB10. The more menus are all at the top makes for 2 handed phone all the time. Plus I think the slider is a niche device so never going to sell a lot.

    The 2 units on blackberrycentral look perfect, Hamburg full touch (this is the largest market, and is a must have !) and the Rome excellent ! I will buy 1 or both, my bet is both will get BB10 for their gov customers. Same specs as PRIV, upgrade front camera to 8 MP they will sell a lot more.

    As a developer on BB10 they made a mistake right out the gate having 2 resolutions for Z10/Z30. (fragmentation)

    To get apps to BB10 they need to implement Swift in the BB10 SDK make it easy to develop apps for ios and BB10 ! or get google Go with a UI (maybe QML) and make it standard on android and BB10.

    Keep up the good work…
    paul

    • PaulD

      Forgot to mention if they can get google Go/QML on both android and BB10, I would also remove the android player out of BB10. Make it much more efficient ! the android SDK is lousy at best and with java even worse to develop apps, make this easier and they will have all the apps they need.

    • PaulD

      Cool ask and you shall receive! Go and QML

      https://github.com/go-qml/qml

      Now we just have to get google and BlackBerry to hop on board
      Cheers

    • Dallin Crump

      Thanks, Paul! Good points.

    • DonHB

      I am no fan of Android or Java, but it has become the de facto standard for mobile development. Android was practically laid at BBRY’s feet and they only adopted it in a half baked manner. BlackBerry decided to create Cascades instead of making Android a first class development environment. They should have implemented the Android runtime on top of Neutrino with complete support of Flow. Also, BBOS application development used Java. So, moving to Android and Java would have been a good will gesture to existing BBBOS developers. It would have been better than Cascades which is not supported on any other platform. Qt, no longer open source, is usable on many platforms, has been adapted for mobile and is offered by QNX for Neutrino development. Why did BlackBerry chose to invest in a proprietary development tool instead choosing Qt or Android? Is there any wonder that developers didn’t adopt BB10 as BlackBerry hoped?

      Android should have been considered at BlackBerry as an SDK choice instead of a competing platform. To get Android apps to properly support Flow and integrate with BB10 maybe the SDKs BlackBerry is making available for their Android devices can be made compatible with BB10’s Android runtime. Unfortunately, the license BBRY has with Google may make any further update to the Android runtime on BB10 impossible.

    • PaulD

      While I agree Java is popular, it is not my choice for a dev language by far ! in fact I avoid as much as possible so I wont develop for android until they get a better dev environment. Having 10+years of managing a large corporate website with a development team, we used a lot of Java/Jsp and it lacks stability.

      My favorite is BB10 Cascades/QML but looks like Swift or Go will be the next major languages.

      Someone has taken up Swift/QML cool – if we can get something like this on BB10 we have a chance to bring back a lot of devs. Companies will do ios first then android… with this BB10 might get in the middle.

      https://github.com/seanchas116/SwiftQML

      cheers

    • DonHB

      PaulD, the problem is that BlackBerry decided to follow Apple, Google and Microsoft by creating another walled garden and developers don’t need an addition to the existing walled gardens of iOS, Android and Windows (more so with UWP). I am also not a fan of Android or Java, but it happens to be the choice of platform on most mobile devices. Cascades isn’t supported on any other platform so it becomes a significant development investment. Because Android has a runtime it can be supported on most any platform and without Google Mobile Services it skirts the walled garden. Because the BB10 UX is not supported from within the BB10 Android runtime, developers’ Android apps seem half baked on BB10.

      BlackBerry should have made another attempt at getting developers by supporting all of the BB10 UX from within the Android runtime before building the Priv because I believe if minimal or no work is required for an Android app to support full integration into BB10’s UX developers would support BB10.

    • PaulD

      Hi DonHB

      Excellent point on supporting BB10 UX within android java environment, agreed that is another option that would have helped android devs bring apps to BB10. Webworks apache/cordova needs an update to latest version too.

      cheers
      paul

  • Daniel

    To Dallin Crump: good point none of the above mentioned people bought them. But again, this was due to BlackBerry fumbling on the marketing and seemingly uncertain future to many people. Their Facebook fiasco is a great example. They need to get their cards on the table and show the right hand. Consumers want a device that gets the job done – apps aren’t everything.

    • Dallin Crump

      I think we’ll have to agree to disagree on the marketing point. I think their timing was a much bigger factor. They needed to release BB10 2-3 years earlier.

  • Muhammad shahbaz

    Agreed. I hope that BlackBerry OS 10 will be the pure identity of BlackBerry. Yes the priv & upcoming android devices just for live & stable device business only.

    • Dallin Crump

      I think both platforms fill an important role in BlackBerry’s product offerings. More choices for customers is always better.

  • Greg

    Interesting article although I’m not sure BlackBerry will be shifting resources back to bb10 once more Android devices are released. What I’d love to see is a hybrid Priv with all the best of BB 10 and Android. A friend bought the Priv and likes it. What I didn’t like is that there isn’t a native music app pre-installed and you have to buy one from Google Play. I also want apps from both BB 10 and GPlay…the best of both worlds. Now that’s a win-win for me. I’m waiting for the evolution to occur. Otherwise, I’ll stick with my BB 10 Passport with sideloaded Google Play (part functionality) because it’s the best so far.

    • Dallin Crump

      If there’s enough of a demand for BB10 among some of their key enterprise clients, I can see BlackBerry continuing to support it and even release new phones every couple years. Yes, they are trying to get Android up to par with BB10 as far as security certifications and software, but at the end of the day I have to hope they’ll do what keeps their customers happy.

  • Bedii

    In my opinion, Blackberry does not know what will the future of BB10.
    I agree with you that to transit to Android OS is just a way to maintain Handset division alive.
    Know all speculation is possible concerning the future of BB10. From a death to BB11 ( …). However We must keep I mind that this future ( on any previously side) will not be clear before 3 years from now. We must be passion, we love this plateforme and I never considered the priv as Blackberry handset, it’s just a tool, a way like many other possibilities to maintain what we love alive.

    • Dallin Crump

      Yes, it’s all speculation at this point. Enjoy BB10 while it’s here and take one day at a time!

  • Daniel

    Great article, however I disagree with the marketing not being a crucial factor in BB10’s success. Many of my relatives and friends did not even know that Blackberry was still making phones. And when I showed them the smoothness, productivity, the flow and the keyboard they wanted one. Blackberry makes great products, it’s time they make great product showing as well.

    • Dallin Crump

      Thanks! We’ll have to agree to disagree on the marketing point. Anecdotal evidence aside, how many of your friends and relatives that said they wanted a BB10 phone actually went and bought one? And how many of those who bought one are still using one?

      It still comes back to apps and media for the average smartphone user.

  • George Gill

    Great article. With a great perspective on why we need to support BlackBerry whether in it’s software business and Android smartphone endeavors. For their Smartphone business to survive they have to make android better and this they are capable of. We have seen with the BlackBerry Priv and it can only get better!

    • Dallin Crump

      Thanks! Glad you enjoyed it.