In today’s world time goes by fast. Endless flow of fresh information absorbs us barely every minute and pulls us in like a vortex once we go and investigate what’s changed.
Today we live in an age of interruption.
Constantly we get interrupted by sounding and visual notifications, be it an alarm, breaking news or scheduled event there is always something that makes us twitch for a split second and obscures us from our occupation at that exact moment.
Wearable timepieces are something very contrary to the situations described above. They do not interrupt you, they do not call your name to flip your wrist. You do that on your own will. Because you know there is nothing more important than time, at least in relative terms.
Sadly soon that is all about to change. Minds who abuse the interruption age and cause us the twitches will soon be using a watch as medium to feed us with new information and discoveries. Flow will get even faster knowing that all you have to do is just tap whatever is that on your wrist, instead of reaching for your pocket or backpack.
Fortunately for us almost of all of them will fail cause wearables will never be able to provide us with pleasant experience of reading text, viewing images, playing music and yet being comfortable as wearing a classic timepiece.
This is a story of how a real desirable Rado watch can be digitally assisted and infused with Blackberry’s philosophy but still remain what it is and do what it does best, being the precisely crafted hand watch that tells the story of a time.